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Infographic : 5 reasons why you should use Google Local Inventory Ads
Mobile now plays an integral role in the customer buying journey, building bridges between the online and offline worlds. In this context, Google’s Local Inventory Ads open up a variety of new opportunities for online retailers. Available through Google Shopping ads, Local Inventory Ads give advertisers the opportunity to promote both in-store and online products. The multichannel […]
Google Local Inventory Ads: Advanced Optimisation Techniques
In a previous article, we discussed how Google Local Inventory Ads (LIA) can benefit your Web-To-Store strategy. Today, we’re taking a more in depth look at this system, which brings together the online and offline worlds, by exploring the advanced optimisation techniques available to further enhance the promotion of your in-store products. For those who […]
Develop your Web-to-Store strategy thanks to Google Local Inventory Ads
Traditionally, offline and online shopping have competed with one another for sales but nowadays, the two are complementary to each other. In order to offer the best possible purchasing experience to customers, retailers must consider both options. This is why in 2014, Google launched adverts for in-store products, called ‘Local Inventory Ads.’ Adverts for in-store […]
What are the Specific Features on Google Merchant Promotions?
In a previous article, we introduced readers to Google Merchant Promotions. Today, let’s focus on the specific features Google Merchant Promotions brings to your Google Shopping ads. With Google Merchant Promotions advertisers can enrich their Shopping ads by offering promotions to Google users. This means they can add the clickable link ‘special offer’ to their […]
Optimise your Google Shopping ads on mobile
Although principally targeted to desktop users, Google Shopping campaigns can also have mobile potential. In this article, we take a look at mobile-user habits and how to promote offers with Google Shopping on mobile. According to Google, 6 out of 10 American consumers use several devices during their buying process. This figure shows the importance […]