Damart, owned by the Damartex group, adopts a multi-channel strategy to sell its ready-to-wear collections in physical stores, catalogues and on its online shop.
Originally established in France, Belgium, England and Switzerland, the brand has since conquered several other countries. Following its launch in Japan and the USA, Damart has gone on to launch in Spain, Germany, Poland, Cyprus, Lebanon and Australia. In order to further enhance its visibility and boost its ecommerceactivity, Damart decided to use several different marketing channels.
After managing this process internally, Damart turned to Lengow to gain more flexibility for its goal to further develop on the French market. Lengow has been supporting Damart since 2013 by centralising and optimising its catalogues while making the catalogue compatible with different marketing channels. The brand now has a presence on Google Shopping, affiliate platforms and retargeting platforms. By working with Lengow, Damart has been able to reduce the number of existing feeds.
The solution knew exactly how to help us improve our visibility, whilst managing our costs. The very responsive technical and commercial teams were great helps when it came to setting up new acquisition tools” – Tony Fernandes, Traffic Manager at Damart
Damart uses the tools available in the Lengow platform to optimise campaigns that are launched on different marketing channels. This is achieved by matching fields, or using automatic rules that allow the brand to apply promotions using, for example, rules according to brand and price. The brand can now also easily test out potential partnerships, allowing them to make the best decisions for the online business. In four years, Damart has doubled its conversion rate, generated more traffic to its site and optimised their costs.
To find out more about Damart’s experience with Lengow, download our free case study: