Marketing Channels 200
Optimise Your Google Shopping Feed with Custom Labels
With more than 3 billion searches made every day around the world, Google Shopping is one of the most popular ecommerce platforms, which means more and more retailers are vying to distribute their product catalogue on it. However, the platform’s high demand requires retailers to further optimise their campaigns to stand out from the competition. Therefore, […]
An Introduction to European Fashion Marketplaces (Part 2/2)
Fashion and accessories are becoming increasingly popular in the field of online shopping. The emergence of new marketplaces in the fashion industry provides online retailers with many new opportunities to expand their businesses, like being able to offer their products internationally. Having already looked at La Redoute, Menlook, and Brand Alley in part 1, we […]
An Introduction to European Fashion Marketplaces (Part 1/2: France)
Fashion and accessories are becoming increasingly popular in the field of online shopping. New marketplaces in the fashion industry provide online retailers with much more opportunities to expand their businesses, for example, being able to offer their products internationally. Here, in the first part of our report, you can read about three well known marketplaces […]
Facebook Custom Audience: Optimise Your Retargeting Campaigns with Advanced Features
Social networks have become a fully-fledged marketing channel in e-commerce. Facebook started advertising very early on and then moved on to e-commerce features to enable advertisers to showcase their products on the platform. With nearly 2 billion active monthly users, the social network now offers retailers advanced advertisement settings that can be fine-tuned according to […]
Google Shopping: Conduct A/B Testing with Custom Labels via Lengow
A/B Testing is a marketing technique designed to optimise the performance of your e-commerce activity. Learn how to perform A/B tests with Custom Labels within the Lengow platform, for example, for testing the structure of your product labels on Google Shopping. Used by a growing number of e-commerce companies, A/B testing gives you the opportunity […]