Marketing Channels 193
Google Tag Manager: How to Integrate Lengow Tracking
Google Tag Manager lets you centralise all of your marketing tags across a single platform. Let’s take a look at how you can set up the Lengow tracking in Tag Manager. What is Google Tag Manager? Launched by Google in 2012, Google Tag Manager gives you the ability to manage all your tags from a single […]
January Sales 2017: The Perfect Time to Start Using Affiliate Platforms
Boxing Day and January Sales are fast approaching – so it’s time to get prepared. One way to make sure your customers are aware of your promotional offers is to advertise on affiliation platforms, which is becoming a key tool in online acquisition. Simply selling your products on your own online store just isn’t enough […]
Boost Your Ecommerce Sales with Snapchat!
Faced with an increasingly omnichannel customer buying process, brands are multiplying their points of contact with customers and investing more and more in different marketing channels. In 2015, it was found that 83% of ecommerce sites use social networks to boost their business. Continually growing in popularity, these networks have become an essential method of increasing sales […]
How to Optimise your Shopping Ads for the Christmas Period
During the Christmas period, you have to make an even bigger effort to stand out from the competition, and advertise as much as possible to gain potential customers. So why not boost the visibility of your product catalogue by setting up shopping ads? Nowadays, search engines and social networks are the first steps in the […]
How Sportswear Brands are Developing an Omnichannel Strategy
The fitness industry is on the rise, especially when it comes to apparel. According to Morgan Stanley, sports apparel and footwear sales have risen by 42%, reaching $270 billion over the past seven years. So how do these brands continue to grow? One of the key successes to developing a brand’s popularity and customer satisfaction […]