Marketing Channels 181
Improve your Mobile Strategy with Instagram Dynamic Ads
Increasingly popular with mobile users, it was revealed in June that Instagram has now gained over 500 million monthly active users worldwide. An advertising playground for many brands, it goes without saying that the social network is an important tool for your e-commerce business. To offer its customers an up to date user experience, the […]
Facebook Launches Marketplace and Tagged Products
Facebook is always upping the game with their ecommerce features. As well as releasing their new in-store advertising format, Dynamic Ads for Retail, this month Facebook have also launched Marketplace, as well as bringing us product tags for all content published on the social network. Marketplace, Facebook’s new ecommerce platform On Monday, 3rd October, Facebook […]
Dynamic Ads for Retail: The New In-Store Advertising Format for Facebook
A little while ago, we told you about the Local Inventory Ads from Google. Last week, it was Facebook’s turn to offer a similar feature with their Dynamic Ads: the Dynamic Ads for Retail. Launched in early 2015, Facebook Dynamic Ads give retailers the opportunity to implement retargeting campaigns and/or acquisition tools to promote their […]
How to Successfully Sell Your Products on Marketplaces
Marketplaces are occupying a growing share in the buying process of online shoppers, with over 83% of internet users in England and Wales having used these platforms to shop online. General or specialised, marketplaces offer online retailers a real visibility boost in the world of e-commerce. According to a report by WebInterpret, 65% of UK sellers said […]
Enhance your Buying Experience on Google Shopping with “Shop the Look”
On Tuesday, Google announced the launch of “Shop the Look”, a new feature for ready-to-wear brands distributing their products on Google Shopping. Only available for mobile users, Shop the Look offers customers a new interactive shopping experience, where they can discover and purchase products from styles they type in the search engine. Inspire Mobile Shoppers with […]