Marketing Channels 157
Cross-border whitepaper: Successfully develop your e-commerce activity throughout Europe
With a 2016 estimated value of $2 trillion, there are few opportunities better than e-commerce for online retailers to increase both their visibility and sales on foreign pastures. Developing activity abroad is no easy feat: it requires a certain knowledge of the target market, and there are several challenges to overcome. As a result, Lengow […]
Google Shopping’s New GTIN Requirements
Updated April 8th 2016 Several months ago, we told you about updates concerning Google Shopping’s Product Inventory. Now, there is news regarding international article codes (GTIN). Google Shopping trialled compulsory GTINs on 50 brands, and is now making it commmonplace policy: by 16 May 2016, all online retailers will have to have integrated these codes […]
Facebook Canvas: A new e-commerce experience for your customers
Facebook initially revealed plans for the feature in June 2015, and has been testing it since October, but last Thursday the social network finally announced the official launch of its new advertising platform Facebook Canvas, and the roll-out of features dedicated specifically to online retailers. Available on all mobile devices, Canvas is an immersive advertising […]
Which acquisition levers are best for your online business?
About to launch an e-commerce website? Want to improve your existing website? In an increasingly competitive environment, there are countless tools to help you drive traffic to your online shop, and help you expand your client base. However, many retailers find it difficult to choose which acquisition levers are best suited to their needs and […]
Boost Product Promotion with eBay Commerce Network
Acquired by eBay in 2005, the price comparison site, Shopping.com, was renamed eBay Commerce Network, in 2013. eBay intends to use this platform to strengthen its position as a partner to e-tailers and continues to develop features, the last of which was none other than Bid Groups. eBay Commerce Network The multi-channel advertising partner, eBay […]