Marketing Channels 191
Boost Your Ecommerce Sales with Snapchat!
Faced with an increasingly omnichannel customer buying process, brands are multiplying their points of contact with customers and investing more and more in different marketing channels. In 2015, it was found that 83% of ecommerce sites use social networks to boost their business. Continually growing in popularity, these networks have become an essential method of increasing sales […]
How to Optimise your Shopping Ads for the Christmas Period
During the Christmas period, you have to make an even bigger effort to stand out from the competition, and advertise as much as possible to gain potential customers. So why not boost the visibility of your product catalogue by setting up shopping ads? Nowadays, search engines and social networks are the first steps in the […]
How Sportswear Brands are Developing an Omnichannel Strategy
The fitness industry is on the rise, especially when it comes to apparel. According to Morgan Stanley, sports apparel and footwear sales have risen by 42%, reaching $270 billion over the past seven years. So how do these brands continue to grow? One of the key successes to developing a brand’s popularity and customer satisfaction […]
5 Tips for Boosting Your Christmas Sales with Google AdWords
Christmas is fast approaching! To increase traffic to your e-commerce site during this pivotal period, why not optimise your AdWords campaigns? With more than 3 billion searches per day, Google has become an unavoidable search engine in the buying process. Google AdWords allows advertisers to be visible in Google search results and get people to […]
How Marketplaces are Changing the Game for Luxury Ecommerce
The luxury ecommerce market has always been considered an unsuccessful one. Faced with various obstacles to selling online, most luxury brands prefer to stick to their brick-and-mortar businesses. However, we might just be seeing a change in the market. The number of people who have purchased a luxury product online has quadrupled since 2014, and […]