Marketing Channels 185
How Marketplaces are Changing the Game for Luxury Ecommerce
The luxury ecommerce market has always been considered an unsuccessful one. Faced with various obstacles to selling online, most luxury brands prefer to stick to their brick-and-mortar businesses. However, we might just be seeing a change in the market. The number of people who have purchased a luxury product online has quadrupled since 2014, and […]
Instagram Continues its Ecommerce Strategy with Shoppable Tags
Last Tuesday, 1st November, Instagram announced the launch of “shoppable tags”, a new way to buy products on the app through photo tags. With an entirely mobile user experience, Instagram is now a strategic space for product searching. Consumers spend an increasing time on social media, and more than 1 in 3 use them […]
Conquer the Chinese Market with Lengow and Azoya
Lengow and Azoya have finalised a technology partnership to help online retailers distribute their products on the Chinese market. No.1 e-commerce market in the world, China is an amazing opportunity for foreign retailers wishing to expand their business outside their home market. Lovers of Western products, the 400 million Chinese e-shoppers are buying more and […]
The Importance of Using GTIN Codes on Your Ecommerce Site
For a long time, they were simply optional in retailers’ product catalogues, but GTIN codes have now become essential, or even compulsory, for selling on both your online store and on marketing channels. GTIN, the key to successfully identifying your products What is a GTIN code? GTIN (Global Trade Item Number) is an international […]
Improve your Mobile Strategy with Instagram Dynamic Ads
Increasingly popular with mobile users, it was revealed in June that Instagram has now gained over 500 million monthly active users worldwide. An advertising playground for many brands, it goes without saying that the social network is an important tool for your e-commerce business. To offer its customers an up to date user experience, the […]