Marketing Channels 181
Amazon Sponsored Links ad network may launch in 2014
The news of e-commerce leader Amazon’s plans to grow even further with its own advertising network has been one of the biggest announcements in the past few days. The company’s success, especially in the United States (where it led all e-commerce websites with $74.45 billion in net sales in 2013), has been noted for many […]
Google Shopping: 7 changes in XML feed requirements expected in September
Ecommerce is constantly evolving, particularly with regards to consumer rights, but also relating to distribution channels, including Google Shopping. Google is planning several significant changes for both Google Shopping and the Merchant Center. These planned changes should come into action in September 2014. Here is what you need to know so that you can prepare […]
15 compulsory attributes for selling on Google Shopping
In order to sell on Google Shopping, online merchants must understand the attributes that correspond to their products, so that they can properly categorise them. Some of these attributes are optional (but highly recommended) and only serve to better position the products in the search results, other attributes, however, are required for your products to […]
6 tips to optimise your eBay store
With 128 million users worldwide, eBay is one of the most popular online distribution channels. This is why many online retailers decide to start their business by creating a shop on the platform before launching their own e-commerce site. Creating an eBay store is a real springboard for etailers who want to sell online but […]
10 tips to improve your Google Shopping feed with Lengow
If you have never worked with a Google Shopping feed before, there are a few things to think about before getting started. Here are a few tips on how you can use Lengow to improve the feed you place in the Merchant Center. 1. Matching your fields correctly Field Matching is one of the most […]