Social Networks 28
Improve your Mobile Strategy with Instagram Dynamic Ads
Increasingly popular with mobile users, it was revealed in June that Instagram has now gained over 500 million monthly active users worldwide. An advertising playground for many brands, it goes without saying that the social network is an important tool for your e-commerce business. To offer its customers an up to date user experience, the […]
Facebook Launches Marketplace and Tagged Products
Facebook is always upping the game with their ecommerce features. As well as releasing their new in-store advertising format, Dynamic Ads for Retail, this month Facebook have also launched Marketplace, as well as bringing us product tags for all content published on the social network. Marketplace, Facebook’s new ecommerce platform On Monday, 3rd October, Facebook […]
Dynamic Ads for Retail: The New In-Store Advertising Format for Facebook
A little while ago, we told you about the Local Inventory Ads from Google. Last week, it was Facebook’s turn to offer a similar feature with their Dynamic Ads: the Dynamic Ads for Retail. Launched in early 2015, Facebook Dynamic Ads give retailers the opportunity to implement retargeting campaigns and/or acquisition tools to promote their […]
Facebook Dynamic Ads: optimise your budget and maximise ROI
With over a billion active users each day, of which 46% visit the site when shopping online, Facebook decided to launch Facebook Dynamic Ads in 2015. This new advertising format aims to strengthen Facebook’s presence in the e-commerce sector. Facebook Dynamic Ads let online retailers promote their product catalogue within the social network. Thanks to […]
Ecommerce: It’s time to Conquer Instagram!
Faced with changing expectations and consumer habits, online retailers have started turning to new sales channels: marketplaces, comparison shopping engines and social networks. In fact, recently we have been seeing the rise of the social commerce trend. According to KPMG’s 2015 Oxatis study, 83% of ecommerce sites have used social networks. Thanks to the various […]