Social Networks 30
Facebook Custom Audience: Optimise Your Retargeting Campaigns with Advanced Features
Social networks have become a fully-fledged marketing channel in e-commerce. Facebook started advertising very early on and then moved on to e-commerce features to enable advertisers to showcase their products on the platform. With nearly 2 billion active monthly users, the social network now offers retailers advanced advertisement settings that can be fine-tuned according to […]
Instagram Continues its Ecommerce Strategy with Shoppable Tags
Last Tuesday, 1st November, Instagram announced the launch of “shoppable tags”, a new way to buy products on the app through photo tags. With an entirely mobile user experience, Instagram is now a strategic space for product searching. Consumers spend an increasing time on social media, and more than 1 in 3 use them […]
Improve your Mobile Strategy with Instagram Dynamic Ads
Increasingly popular with mobile users, it was revealed in June that Instagram has now gained over 500 million monthly active users worldwide. An advertising playground for many brands, it goes without saying that the social network is an important tool for your e-commerce business. To offer its customers an up to date user experience, the […]
Facebook Launches Marketplace and Tagged Products
Facebook is always upping the game with their ecommerce features. As well as releasing their new in-store advertising format, Dynamic Ads for Retail, this month Facebook have also launched Marketplace, as well as bringing us product tags for all content published on the social network. Marketplace, Facebook’s new ecommerce platform On Monday, 3rd October, Facebook […]
Dynamic Ads for Retail: The New In-Store Advertising Format for Facebook
A little while ago, we told you about the Local Inventory Ads from Google. Last week, it was Facebook’s turn to offer a similar feature with their Dynamic Ads: the Dynamic Ads for Retail. Launched in early 2015, Facebook Dynamic Ads give retailers the opportunity to implement retargeting campaigns and/or acquisition tools to promote their […]