Miscellaneous 33
Interview of the month: Jordana Felisberto, Business Developer Brazil / Portugal
Jordana Felisberto joined the Lengow Team in 2014. Hi Jordana, please could you introduce yourself in a few words? Olá! (or Hello in Portuguese 🙂 ) I was born in Brazil but since 2012 I’ve been living in France! I decided to move here so I could broaden my vision of the world and grow my career […]
Why Kaymu is an ecommerce leader in Cameroon
Kaymu is the website of choice for online shoppers in a country in Central Africa that is enthusiastic about ecommerce: Cameroon. The Rocket Internet-backed company, which is experiencing the same kind of impressive growth that another Rocket Internet ecommerce site (Jumia) but in a different way, allows for C2C (Consumer to Consumer sales). Cameroonian Commerce Just […]
How etailers build their brands with Instagram
Instagram has become a part of pop culture in countries around the world the past few years: from Paris to Los Angeles you can even hear young people (the ultimate influencers when it comes to defining what is “cool”) referring to it often by its nicknames. The social networking mobile app has a simple concept […]
Chinese shoppers explain China’s mobile growth
Half of Chinese shopping online will be done on mobile devices this year. Yes, HALF. As if Chinese ecommerce couldn’t undergo any more huge growth this year, eMarketer shared a new report a few days ago that proves the mobile movement in China is continuing. In China, retail sales on mobile devices to hit $334B in […]
Google Shopping poises for September update
Google Shopping is a channel for selling products that has been been recommended by industry experts like Lengow CEO Mickael Froger and analyzed deeply in high-quality guides like Lengow’s whitepaper which has been praised by Googlers themselves. If you aren’t already reaching e-shoppers who use Google Shopping to find products for better prices and at locations […]