Miscellaneous 35
What are teenagers shopping for, and what’s the best way to target them?
Known for being volatile in their buying behaviour, teenagers are now attracting the attention of brands and distributors. To find out how best to appeal to them, we’re taking a look at a study published by PiperJaffray on the behaviour of American teenagers. This analysis provides an overview of the expenditure and uses of this […]
E-commerce and Christmas: Three countries compared
Recent studies from the United Kingdom, Germany and France show the growing importance of Christmas shopping for online retailers and highlight the buying behaviour of e-shoppers for this year’s Christmas holiday. In the following, the Christmas trends of the three largest European e-commerce markets will be analysed and correlated. E-commerce is more and more important […]
Interview of the month: Jordana Felisberto, Business Developer Brazil / Portugal
Jordana Felisberto joined the Lengow Team in 2014. Hi Jordana, please could you introduce yourself in a few words? Olá! (or Hello in Portuguese 🙂 ) I was born in Brazil but since 2012 I’ve been living in France! I decided to move here so I could broaden my vision of the world and grow my career […]
Why Kaymu is an ecommerce leader in Cameroon
Kaymu is the website of choice for online shoppers in a country in Central Africa that is enthusiastic about ecommerce: Cameroon. The Rocket Internet-backed company, which is experiencing the same kind of impressive growth that another Rocket Internet ecommerce site (Jumia) but in a different way, allows for C2C (Consumer to Consumer sales). Cameroonian Commerce Just […]
How etailers build their brands with Instagram
Instagram has become a part of pop culture in countries around the world the past few years: from Paris to Los Angeles you can even hear young people (the ultimate influencers when it comes to defining what is “cool”) referring to it often by its nicknames. The social networking mobile app has a simple concept […]