Client testimonial: BrandAlley

1'

We are delighted to interview Raphaëlle Menajovsky, BrandAlley France Purchases Director.


What is the activity of BrandAlley?

BrandAlley is a e-merchant specialized in fashion great brands (men, women, kids, beauty, home) in private sales and catalogue, with important discounts up to -80%.

On which e-marketing channels do you position yourselves and why?

BrandAlley is present on all the following marketing channels: affiliate platforms, SEM, SEO, retargeting and so on. We are visible on all these channels in order to catch the most new registered persons possible.

What are the daily problems encountered in this type of feed management?

Our private sales activity, with short length and quickly changing stocks, makes complicated to put our products forward.

How did Lengow help you to solve these problems?

When we just started using Lengow, it helped us to structure our products feed. Now the solution helps us daily to exchange our catalogue information (brands, products, prices, stocks) with our partners.

What features proposed by Lengow help you to go further in these marketing campaigns?

Lengow allows us to deeply follow the results by products categories, which enables us to act differently regarding their results. We can therefore optimize our purchase costs.

Why did you choose the Lengow’s solution?

Lengow is a well-known solution on the market and is used by most of the actors. It allows us to get quickly in touch with them.

What piece of advice would you give to an e-tailer looking for listing on comparison shopping sites/affiliate platforms?

Using Lengow, definitely!

Mickael Froger

CEO @ lengow

Your e-commerce library

Nespresso Case Study

Learn more

Marketplaces for the Growth 2000 - RetailX and Lengow Report

Learn more

Sign up for our newsletter

By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com

newsletter-image