E-commerce ecosystem

Known for its dynamism, the e-commerce market is constantly evolving and reinventing itself. At the same time, consumers’ purchasing behaviour is becoming an omnichannel journey where online and offline are now one. Web-to-store, store-to-web, “New Retail”… all means are at the consumers’ disposal, freeing buyers from material and geographical barriers. To succeed in this market, it’s important to know the ins and outs of B2C and B2B e-commerce. Brands and distributors must cover all fronts: mobile, payment, delivery, social networks, retail, customer service, and legislation. Delivering a seamless, quality customer experience is therefore essential to catch consumers at the right place and at the right time. In this section, discover the latest trends in the global e-commerce market, along with the e-commerce and retail players contributing to the dynamism of this ecosystem where many sectors such as fashion, luxury, tourism, beauty, high-tech, and consumer goods gravitate.

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