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Blog > E-commerce Trends

Dmexco 2015 features Socialbakers and Lengow

Written by Elias Jabbe

14/08/15

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E-commerce Trends

Dmexco (Digital Marketing Exposition Conference) is one of the premier marketing conferences in Europe. It’s where you can find information about wide ranges of the industry: from digital to mobile to social media…and more.

The Lengow team has been attending for years and this year’s edition between September 16 and 17 will once again be interesting thanks to the presence of some special guests.

Among them is Socialbakers, whose CEO and Founder Jan Rezab will be appearing as a speaker.

The Socialbakers team will be at Hall 6, F 031a – G 030a (see more details on their website) to showcase its Social Command Center and show Dmexco attendees how to take their social media analytics to another level. They’ve already showed an example of how it works recently and at last year’s edition, which Lengow was also present at.

Even if you can’t attend Dmexco, you can always benefit from Socialbakers’ free insights on leading social media networks in Germany and other countries.

Social Statistics

Munich native and Lengow DACH Country Manager Stefan Bernauer (pictured in the tweet below on the right), who recently presented an overview of online retail in Germany before accepting a Best in eCommerce award, said Facebook is a key platform when it comes to reaching certain demographics in his native country.

“Facebook Product Ads are working very well in Germany. That is because the market is there and the customer target is getting younger; using social commerce marketing tools like Facebook Product Ads will continue to be a great fit going forward for merchants who want to sell in Germany,” said Bernauer.

https://twitter.com/Lengow_DACH/status/610819195375382529/photo/1

Imke Müller-Wallraf, a native of Wuppertal who tweets retail insights in German from the @Lengow_DACH account on Twitter says there is plenty of room for e-merchants on Facebook.

“Not surprisingly, the most visited social media platform in Germany is Facebook. We have, according to Statista’s 2015 research, over 26 million users on the network. Looking at those numbers, undoubtedly there is a huge opportunity for ecommerce merchants to improve their performance and conversion rates and reach their target audiences based on their location, age, interests and other criteria for example by using Facebook Product Ads,” said Müller-Wallraf.

“Recent statistics by Nanigans (Nanigans Global Facebook Advertising Benchmark Report Q2/2015) showed that the click rates have been growing by 195% for ecommerce businesses placing ads on Facebook. In addition, CPC prices have decreased 35% for ecommerce businesses using Facebook Ads compared to last year. Less costs and more efficiency for ecommerce merchants: looks like a bright future ahead!”

Digital Developments

Lengow Marketing and Partnerships Director Frédéric Clément also looks forward to another Dmexco after attending it the past two years. He calls it the ultimate marketing and retail conference in Europe “where you can find companies traveling all the way from the United States.”

Elias Jabbe

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