Retargeting is a method by which e-commerce marketers can ‘re-attract’ online visitors who did not buy on their first visit on a website.
Some sources say that only 2% of the web traffic converts on its first visit on a website. Some people perhaps abandoned a shopping basket before completing their purchase or they may have browsed some product pages but then left the site for elsewhere. This is the kind of thing that happens all the time online. But with retargeting, e-tailers can go behind the 98% who came, browsed and left. If you are not familiar with services offered by Criteo, Google Remarketing or Sociomantic you may want to throw an eye to it.
There’s more than one type of retargeting methods out there, ‘site retargeting’ discussed above is juste one of them, Here is a few other types :
There are many reasons to consider Retargetting as the hottest area of the AdTech at the moment and specialists estimate that around 26% of customers will return to a site through retargeting while A/B testing shows that 8% of customers will return to a site anyway.