Interview of Maxime Privé, Lengow’s Country Manager Germany: how to use the different ecommerce channels in a professional way?

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As you know, Lengow was exhibiting at Dmexco fair, leading expo & conference for the digital industry, in Cologne in early September.



This show was the occasion for Maxime Privé, Country Manager Germany to present Lengow and give some advice on the use of ecommerce channels via an interview for Media-Treff.

Here’s the complete video of Maxime explaining how to use in a professional way the different ecommerce channels (in German):

Maxime Privé, Lengow Country Manager Germany: How to use the different ecommerce channels in a professionnal way?

For those of you who can’t speak German, Maxime is explaining how to make retailers’ e-marketing campaigns work smarter with Lengow. With e-commerce needs in perpetual evolution and an increase in market competition, online retailers are facing a new set of issues: too many points of contact, too many technical requirements and too many hours spent managing feeds across distribution channels. With so many e-marketing options, how would merchants choose the most relevant and efficient management solution to meet retailers’ day to day needs? How do they improve their visibility to make smarter and more insight driven optimization? Lengow do help online retailers with those issues thanks to its solution that allows to centralize data feeds, increase performance indicators and maximize time and money spent managing campaigns across these channels: comparison shopping sites, affiliate platforms, marketplaces, social networks, retargeting, and many others.

Maxime highlights the fact that Lengow is a French company which knows a great success in France thanks to the quality of its service and the clients’ support. That’s why the company has been taking on an international dimension and has settled in Germany since the beginning of the year. Germany gave Lengow a warm welcome since we gained a foothold in the German market thanks to the acquisition of great clients such as MyToys.de, GetMobile.de, Levi’s, Quiksilver, Decathlon, etc.

You will find all the information on our websites www.lengow.de and www.lengow.co.uk, and of course all the news on Twitter: @LengowDE and @Lengow_UK.

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Mickael Froger

CEO @ lengow