With more than 100 million monthly active users worldwide and 1.8 million items sold per day, Wish has been the most downloaded global shopping app in the world for each of the last three years*.
Today, we catch up with Alan Small, Wish’s European representative, to learn more about the company’s exciting plans for merchant growth in Europe.
My name is Alan Small and I’m Wish’s Business Development Manager in Europe. I’m based in London and am currently focused on expanding Wish’s merchant base in the UK and EU.
A key standout feature for Wish in Europe is our renewed commitment to European merchants.
I’d say a key standout feature for Wish in Europe is our renewed commitment to European merchants. We received honest feedback that our initial approach was less than optimal. We took that feedback to heart and came up with a strategy to address our key challenges. Today, we offer a much-improved user experience and are actively promoting merchant success, including a focus on branded and higher-quality products. If you’re a European merchant, this is an excellent time to give Wish a try, because you’ll benefit from the following incentive programs:
Wish’s most popular product verticals are similar to most e-commerce marketplaces and include electronics, fashion, home and garden, and baby/child.
We’re mobile-first and are built around a unique algorithm that uses data to match customers with products they are most likely to purchase.
Wish gives merchants instant access to over 100 million monthly active users across 100 countries. We’re mobile-first and are built around a unique algorithm that uses data to match customers with products they are most likely to purchase.
We offer a suite of indispensable services for our merchants, including:
If you’re looking to expand your business, Wish is the place to be.
Right now, there’s a very exciting and unique “greenfield” opportunity for European merchants on our platform. As I mentioned, we’re dedicated to supporting European merchants and tailoring the experience to meet their needs. We’ve invested in Account Managers in the UK, the Netherlands, France, Germany, Spain, Portugal, Italy – throughout Europe. European merchants who start selling on Wish will immediately see very little local competition, while simultaneously receiving access to a huge global audience. If you’re looking to expand your business, Wish is the place to be. You won’t see this type of opportunity on any other eCommerce platform right now.
The best way to maximize sales on Wish is to onboard strategically and build from there. To help, we’re offering personalized onboarding for all Lengow merchants, as well as ongoing growth support from a dedicated Account Manager. Bring your catalog of products – we’ll assist with the tools and process.
1/ Our data shows that when merchants add their full product catalog immediately after signing up for Wish, it creates the best momentum for success. I also recommend focusing on these details:
2/ Take advantage of Wish’s discounting and impression-boosting features, which are designed to facilitate merchant success. In particular, I recommend Price Drop, ProductBoost, and CollectionBoost. Your Wish Account Manager will be able to help you enable these and other features.
3/ Focus on setting up your Logistics, so that they’re as accurate and efficient as possible. Merchants with rapid shipping and valid tracking information receive more sales, more impressions, and more exposure on Wish. It’s ideal to enable Wish Express, meaning your products will be highlighted with an orange truck icon, as well as your country flag. In this way, users will know they can receive products quickly, and from a local source. Wish is currently offering 5% cashback to merchants on all qualified Wish Express orders until the end of 2020.
Wish has come a long way from when it started in 2010. It truly is an exciting time to join one of the largest and fastest-growing e-commerce businesses in the world.
Want to start selling on Wish? Get in touch with the Lengow team!
E-commerce in Europe
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