Lengow adapts his new worlwide Tagcapsule Tracker for the AdExchange and RTB tools


In upheaval, the market for online display advertising in 2012 is currently undergoing enormous mutations. Now, buying and selling advertising spaces take place on marketplaces called Ad Exchanges. To manage these campaigns on these advertising marketplaces, purchases and sales take place in real time via tools called RTB (Real Time Bidding).

Aware that this upheaval of advertising would also involve online retailers, Lengow makes his universal TagCapsule tracker compatible with  AdExchange and RTB systems.

Merchants using the Lengow solution can now quickly install the trackers of these players on their web pages thanks to universal TagCapsule tracker.

Each tracker Sociomantic, Gamned, AppNexus or ZeBestOf is included within TagCapsule and available in a few clicks.




Mickael Froger

CEO @ lengow

Your e-commerce library

Sign up for our newsletter

By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com