Success Story: How Lollipops Launched on Fashion Marketplaces in Six Months
10/26/16
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Specialising in fashion accessories, the Lollipops brand is distinguished by its colourful pieces, creative style, and affordable prices. Their products – leather goods, shoes, jewelery, and other accessories – are in keeping with trends while preserving a unique signature look. Here’s how the French retailer was able to launch on fashion marketplaces.
Setting out to conquer fashion marketplaces, Lollipops wanted to work with an interface with a built-in Magento plugin. The French retailer then sought out Lengow. For Lollipops, the ability to easily export their products, to control all active feeds, and to manage orders directly from their back office using Magento, were the real highlights. With Lengow, the brand was also able to ensure the outsourcing of technical tasks.
Lengow gave us the opportunity to easily access the marketplaces that interested us, to really develop the brand. The Magento plugin has greatly simplified our management of orders – Antoine Rucho, e-commerce manager at Lollipops.
In just six months, Lollipops managed to launch on several marketplaces, such as La Redoute and Galeries Lafayette. During the month of January 2016, the brand increased 172% of its sales through marketplaces.
To learn more about Lollipops, download our free case study.
