COVID-19: Our partner marketplaces’ strategies


Faced with the Covid-19 pandemic, Lengow’s team is mobilised to enable clients to continue their e-commerce activity under the best conditions possible. In this article, we highlight the actions and measures put in place by the partner marketplaces on our platform to help you during this period (list non-exhaustive).


On Fruugo, there are retailers who will increase their sales considerably due to higher demand in certain categories and there are those with categories that lose considerably. In order to counteract this, the marketplace has mainly taken two measures. In April, Fruugo is offering qualifying sellers a chance to join their platform without any setup fees. Fruugo will also help sellers accelerate their sales by providing a boost in how much the platform spend on marketing their products.

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Given the challenging circumstances, Spartoo is allowing its sellers a longer delivery period. Spartoo’s conditions usually impose shipment within 48 hours of reception of the order. In this context, Spartoo allows two additional days (maximum) to prepare and give the package to the carrier.

Spartoo is also invested in enabling its sellers to maintain and even accelerate their online activity by allowing all of its sellers to apply for membership in every market in which Spartoo is present. Previously, sellers could only open one new country per month.

Spartoo in figures:
– 10 million unique monthly visitors
– Present in 21 countries

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During this difficult period, eBay is dedicated to helping its sellers. New businesses registered on after the 27th March 2020 won’t pay fees to list or sell until 30 June 2020. The offer applies to 250 listings each month.

It will also be possible for sellers to request a 30-day deferral of their sales fees in the UK, France, Italy, Spain, and Germany. Sellers will not be penalized if they fail to carry out their usual activity. Given the challenging circumstances, all seller accounts will be protected from being downgraded in the Seller performance standard evaluation until 20th June. Read our Seller levels and performance standards article to find more details on how seller levels work.

For sellers seeking to pause their activity, Stores can be put ‘on holiday’. For the latest updates, ensure to follow eBay’s COVID-19 Community Hub.

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The marketplace Amazon continues to welcome new vendors to its platform. Amazon continues to operate and fulfil orders, but with longer delivery times and limiting sales on non-essential items for sellers using the “Fulfillment by Amazon” service. Essential products fall under the categories related to the home (household products) and health (medical supplies), but also products for which there is strong consumer demand.

There is a two-week FBA storage fee waiver due to the Coronavirus impact on products stored in Amazon UK, EU and US warehouses.

Other measures to support Amazon Sellers during this time include:

– Long-term storage fees for inventory stored in the US and Europe due on 15th April 2020 waived.
– Repayments and interest on pause until 30th April 2020 for sellers with direct loans from Amazon Lending.
– Strategic Account Management Services and Amazon Launchpad program fees waived for the month of April.

Note: Amazon offers EAN matching for new products that are already referenced by a retailer on their platform. That means, if your products have already been created by another merchant, you no longer need to send the values that are required to create your product listing. Correspondence will be based on the EAN code.

Amazon in figures:
– +3 million active sellers
– Almost 300,000 UK sellers
– $233BN turnover in 2018

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To help you in this time of crisis, Lengow offers you access to three additional marketplaces, whether you have a Lengow marketplace plan already or not (offer valid until 30 June 2020). If you have any questions or need further information, don’t hesitate to contact our team:

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Naomi Botting

Communications Manager - UK/NORDICS