Lengow allows all online retailers to reference and sell their products on the main European & worldwide marketplaces.
For merchants, marketplaces offer a huge opportunity to sell their products outside of their e-commerce stores. One of the major challenges of selling on marketplaces, aside from the strict product catalogue structure, is inventory management.
Precise inventory management is paramount to ensuring perfect product availability on every targeted marketplace.
In order to help e-tailers to better centralize and manage their stock levels, Lengow has launched an inventory management algorithm within its solution. This allows for updates on every marketplace as well as other distribution channels whenever a sale is made on one of these channels.
Concretely, once an order is placed on a distribution channel, Lengow decreases the merchant’s stock level according to the product(s) sold on all channels, even comparison shopping sites.
Thanks to this system, the merchant is guaranteed that his inventory will be updated on all channels once a sale is made.
You no longer have to worry about overselling products, due to a sale being made on one channel and your stock not being updated on the others!
This inventory management system, launched today in Beta, will be available for all of our merchants in the coming days, and for no additional cost!