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Blog > E-commerce ecosystem

Success Story: Boggi’s international development thanks to a multi-channel strategy

Written by Naomi Botting

25/07/19

2'

E-commerce ecosystem

Boggi Milano has embodied Italian excellence in design for contemporary and cosmopolitan menswear since 1939. Present in no less than 31 countries, the Italian fashion brand has 140 stores in Italy, Europe and Asia. Discover how Boggi Milano continues its international development using the Lengow platform.

Boggi Milano been using the Lengow platform since 2015, previously self-managing its product catalogue and internal updates. Faced with the specificities of each marketplace, this task became complex for the brand – particularly in terms of languages, pricing and currencies. Boggi turned to Lengow to enable the brand to focus on strategic issues, as well as its international development and to bolster its physical presence.

To increase its visibility in Italy, France, Germany and the United Kingdom, the men’s fashion brand distributes its products through various marketing channels: Google Shopping, Facebook Dynamic Ads, affiliate platforms and retargeting.

“Thanks to the platform, we were able to reduce our time to market and send a quality product catalogue to all our partners. Lengow is now supporting us in our international development and actively helping to strengthen Boggi Milano’s multi-channel strategy,”

Riccardo Milani

Head of Multichannel eCommerce

With the help of Lengow’s platform, the Boggi gained international visibility and were able to monitor all the actions and results obtained. In addition to doubling their orders, Boggi also increased their sales by 105% and boosted traffic to their e-commerce site by 80%.

To learn more about the men’s fashion brand and their experience with Lengow, download the free success story here:

Download the Boggi Success Story

Naomi Botting

Communications Manager - UK/NORDICS

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