Success Story: How JustFab has successfully extended its activity in Europe.

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Created in the United States in 2010, the Just Fab group is made up of several subdivisions, which each cater for different audiences: JustFab (shoes), FabKids (children’s fashion) and Fabletics (women’s sportswear). Up until recently, JustFab mainly focused on shoes, but the group is developing its clothing section, which used to represent only 5% of its total activity, but with Lengow’s help, this figure has risen to 25%.

JustFab got in touch with Lengow, to help them expand into Europe, with their main focus set on the French, Spanish and UK markets. In order to do this, JustFab decided to distribute its product catalogue on ten price comparison sites, including Google Shopping.

“Lengow has allowed us to significantly increase our visibility in record time. Thanks to Lengow’s centralised feed management, it was easy to integrate on different distribution channels.” Marion Vitrat, Marketing Manager at Justfab

With the implementation of this strategy, Justfab received five times more traffic from comparison shopping engines.

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Charlotte Osborne