Lengow @en 6
[Lengow Feature] Set up your marketing channels even faster
Each month, we’ll be showcasing a new feature available within Lengow, to help you make the most of our platform. Our objective? To save you time so that you can focus on what really matters. In this blog post, we’ll be looking at how to configure your marketing channels as quickly as possible with the […]
Interview of the month: Jordana Felisberto, Business Developer Brazil / Portugal
Jordana Felisberto joined the Lengow Team in 2014. Hi Jordana, please could you introduce yourself in a few words? Olá! (or Hello in Portuguese 🙂 ) I was born in Brazil but since 2012 I’ve been living in France! I decided to move here so I could broaden my vision of the world and grow my career […]
Interview of the month: Yann Merad, Country Manager UK
Yann Merad joined the Lengow Team in 2012. Hello Yann, please could you introduce yourself in a few words? Hello, I grew up in Barcelona, Spain, a city I am still very attached to, before moving to the United States for my studies and first professional experiences. My interests include travel, sport, music, marketing and […]
A hack for optimizing your presence on Google Shopping with Lengow, AdWords and Analytics
A problem with Google Shopping, which you don’t see in AdWords text, is you can’t define queries that are related to ads because Google makes these choices automatically. As a supplement to our new Google Shopping whitepaper (bit.ly/GoogleShoppingWPinfo) and our recent coverage of Google’s e-commerce expertise (available here and here), here’s a five-step technique using Lengow, […]
Improve your Google Shopping campaigns with IgnitionOne and Lengow
In spring 2014, Product Listing Ads (PLA) became Google Shopping Campaigns in Europe. In addition to the name change, there have been numerous technical improvements made to the channel, particularly with regards to the Merchant Center and AdWords. Following these developments, IgnitionOne and Lengow have decided to join forces through creating a native API to […]