Lengow exhibiting at Webwinkel Vakdagen in the Netherlands this week


Lengow is starting its international tradeshow tour this year in the Netherlands, at the Webwinkel Vakdagen, taking place in Utrecht on the 21st and 22nd January 2015.

WWV15 Bezoek onze stand_T21

The Webwinkel Vakdagen is a leading tradeshow in the Netherlands focusing exclusively on ecommerce and online business. Every year over 11,000 ecommerce professionals visit this event, which offers a complete overview of solutions that are necessary for consistent ecommerce success: marketing, logistics, customer contact, technology, payment solutions, privacy and legal.

Lengow will showcase its feed management solution and share its latest news (such as its new Google Shopping whitepaper launching this week) at stand no. T21. Our Benelux team will be happy to discuss your ecommerce challenges and how Lengow can help you improve your online visibility and sales revenue in the Netherlands and elsewhere abroad.

With a 11.5 billion euro ecommerce turnover in 2014 and more than 11 million Dutch e-shoppers (66% of the total population and 92% of all active internet users), the Netherlands ranks as the 5th most mature ecommerce country in Europe.* Like others, the Dutch market also has its nuances.

“The online payment solution called “iDeal” is very commonly used in the Netherlands. In order to compete with local players, foreign companies targeting the Dutch market should offer the same service”, explains Femke Jansen, Lengow’s Country Manager for Benelux.

In regards to linguistics, the Dutch people, although usually very fluent in English, naturally prefer sites where they can have information in their native language. That is why we recommend to international companies who want to attract Dutch consumers to localise at least some information provided on their sites (such as the FAQ section).

It is also important to keep in mind that delivery times are very short in the Netherlands; most online retailers offer next-day delivery for an order placed before 6 pm.”

To learn more, please do not hesitate to book a meeting with Lengow at Webwinkel Vakdagen: contact@lengow.nl


*Source: Ecommerce Europe

Johanna Toiviainen

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