Launched by Facebook in 2016,
Dynamic Ads for Retail allow players to give visibility to their in-store products and attract buyers to their stores via ads. In this article, we run through how to set up Dynamic Ads for Retail on Lengow’s platform.
Facebook's Dynamics Ads for Retail give merchants the opportunity to increase traffic to their physical stores and offer consumers an alternative way to buy with localized advertising campaigns. From your product catalogue, Facebook allows people on the move to discover products available in your stores according to their geographical location and to perform an action by clicking a button to benefit from additional information: get directions, call the store, etc. In addition to promoting your physical inventory, this format (available as a carousel or collection) brings a new dimension to your physical activity.
Before creating your ads, you must first inform Facebook of the locations of your shops, as well as your opening hours. To create a
Dynamic Ads for Retail feed for each of your stores in Lengow, you then fill in the attributes related to a given store: -
"store_code": the ID of the store where your product is located, -
"retailer_item_id": the unique ID for each product, - "Price": the price of the material in a given store, -
"sale_price": The sales price of the article for the given store, -
"quantity”: means the number of items available in the given store. -
"availability": the availability of the product in the given store. Concerning this last attribute, if it is not defined, then the product will be considered as available (i.e. in stock). If this is not the case, make sure to exclude your products or indicate that they are out of stock.