Marketplaces
Lengow now supports ChatGPT Shopping
The future of e-commerce is about being present wherever your customers are searching, browsing, and shopping. Today, we're excited to…
06/10/25
3'
Marketing channels
TikTok Shop: What’s Selling Across Europe in October 2025
As we close out 2025, TikTok Shop has firmly established itself as a dominant force in European social commerce. With…
02/10/25
9'
E-commerce Trends
Chat GPT Shopping: how conversational AI is redefining the online shopping journey
Conversational artificial intelligence is no longer limited to generating text. It is now entering a new phase: conversational commerce. Since…
01/10/25
8'
Video of the month
What you need to know when you want to onboard new marketplaces: tips, tricks, stories!
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E-Commerce 2025: The New Rules of Digital Retail
What’s going on in e-commerce? A lot. If 2024 was the year brands got comfortable with marketplaces, AI tools, and…
11/07/25
8'
E-commerce Trends
How Lengow’s E‑Commerce Suite Saves Time and Reduces Manual Processes
Managing an e-commerce business across multiple channels can be incredibly time-consuming. E-commerce managers, digital marketers, and pricing managers often juggle…
08/07/25
13'
Marketing channels
Reddit and Social Commerce: When Users Take Back Control
Before buying anything, we compare. We hesitate. And more and more often, we end up typing the product name followed…
30/06/25
8'
E-commerce Trends
Alternatives to Google Search: Strategic Challenges for Brands and E-commerce Players
With over 91.6% global market share in 2024 according to Statcounter, Google remains by far the most used search engine.…
25/06/25
9'
Marketing channels
ChatGPT Ads and advertising on GenAI Search Engines: what you need to know
Advertising on generative AI-based search engines (GenAI) marks a new era in digital marketing. After two decades dominated by traditional…
22/05/25
6'
Marketplaces
A+ Content: when Amazon inspires all marketplaces
At the origin of e-commerce, product pages were often reduced to their bare minimum: a title, a description, some technical…
16/05/25
8'
E-commerce Trends
Google AI Overviews: A Threat to SEO, but what impact on E-commerce sites?
Since 2024, Google has been testing a new feature known as AI Overviews (formerly SGE – Search Generative Experience). In…
22/04/25
8'
E-commerce Trends
Shoppertainment 2.0: The Evolution of Social Commerce After TikTok Shop
Social commerce has rapidly evolved in recent years, transforming the way brands interact with consumers by merging content, community, and…
11/04/25
6'
Marketing channels
Omnichannel Strategy: The Best Examples of Successful Brands
Consumers interact with brands through multiple channels, including online, in-store, and mobile apps. More than 90% of consumers expect a…
04/04/25
5'
E-commerce Trends
NFTs: The New Frontier of E-Commerce Marketing
For several years now, the e-commerce landscape has been undergoing a major transformation thanks to the integration of NFTs (Non-Fungible…
25/03/25
5'
Price Intelligence
Online Brand Protection: Safeguarding Your E-commerce Success
Maintaining control over your brand’s online presence is more crucial than ever. As e-commerce continues to expand, businesses are faced…
18/03/25
5'
E-commerce Trends
How to Boost Your Beauty and Cosmetics E-commerce Sales
Beauty & cosmetics eCommerce is growing rapidly, and the global cosmetics market is expected to reach $132.35 billion by 2029,…
12/03/25
5'
