Price Intelligence
NetRivals Featured in the 2025 Pricing Software Guide
We’re proud to share that NetRivals by Lengow has been selected as one of the key solutions in the newly…
16/10/25
3'
Marketplaces
Lengow now supports ChatGPT Shopping
The future of e-commerce is about being present wherever your customers are searching, browsing, and shopping. Today, we're excited to…
06/10/25
3'
Marketing channels
TikTok Shop: What’s Selling Across Europe in October 2025
As we close out 2025, TikTok Shop has firmly established itself as a dominant force in European social commerce. With…
02/10/25
9'
Video of the month
Nicolas Appert, CEO of Lengow, explains that Europe represents a vast market made up of 30 distinct countries, each with its own rules, languages, and payment preferences.
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Boost Ecommerce Ads
Maximise Sales with Ads Feed Management Digital advertising success st...
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How to Succeed on Marketplaces E-commerce is now dominated by marketpl...
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Learn moreE-commerce Trends
Chat GPT Shopping: how conversational AI is redefining the online shopping journey
Conversational artificial intelligence is no longer limited to generating text. It is now entering a new phase: conversational commerce. Since…
01/10/25
8'
E-commerce Trends
E-Commerce 2025: The New Rules of Digital Retail
What’s going on in e-commerce? A lot. If 2024 was the year brands got comfortable with marketplaces, AI tools, and…
11/07/25
8'
E-commerce Trends
How Lengow’s E‑Commerce Suite Saves Time and Reduces Manual Processes
Managing an e-commerce business across multiple channels can be incredibly time-consuming. E-commerce managers, digital marketers, and pricing managers often juggle…
08/07/25
13'
Marketing channels
Reddit and Social Commerce: When Users Take Back Control
Before buying anything, we compare. We hesitate. And more and more often, we end up typing the product name followed…
30/06/25
8'
E-commerce Trends
Alternatives to Google Search: Strategic Challenges for Brands and E-commerce Players
With over 91.6% global market share in 2024 according to Statcounter, Google remains by far the most used search engine.…
25/06/25
9'
Marketing channels
ChatGPT Ads and advertising on GenAI Search Engines: what you need to know
Advertising on generative AI-based search engines (GenAI) marks a new era in digital marketing. After two decades dominated by traditional…
22/05/25
6'
Marketplaces
A+ Content: when Amazon inspires all marketplaces
At the origin of e-commerce, product pages were often reduced to their bare minimum: a title, a description, some technical…
16/05/25
8'
E-commerce Trends
Google AI Overviews: A Threat to SEO, but what impact on E-commerce sites?
Since 2024, Google has been testing a new feature known as AI Overviews (formerly SGE – Search Generative Experience). In…
22/04/25
8'
E-commerce Trends
Shoppertainment 2.0: The Evolution of Social Commerce After TikTok Shop
Social commerce has rapidly evolved in recent years, transforming the way brands interact with consumers by merging content, community, and…
11/04/25
6'
Marketing channels
Omnichannel Strategy: The Best Examples of Successful Brands
Consumers interact with brands through multiple channels, including online, in-store, and mobile apps. More than 90% of consumers expect a…
04/04/25
5'
E-commerce Trends
NFTs: The New Frontier of E-Commerce Marketing
For several years now, the e-commerce landscape has been undergoing a major transformation thanks to the integration of NFTs (Non-Fungible…
25/03/25
5'
Price Intelligence
Online Brand Protection: Safeguarding Your E-commerce Success
Maintaining control over your brand’s online presence is more crucial than ever. As e-commerce continues to expand, businesses are faced…
18/03/25
5'
