The top 10 brands on TikTok Shop in Europe, country by country
The briefing
Original studies on Amazon, TikTok Shop and retail pricing. Close reads of the industry reports everyone quotes and few finish. Long-form analysis of marketplaces, ad channels and AI shopping, with straight recommendations from people who work with them every day.
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Resources & insights
Expert insights, market data and practical resources to help you understand what’s changing, identify new opportunities and make better decisions across your e-commerce strategy.
Guide
Case Study
21/10/2026
1 min read
How Muemue Manages 19 Marketplace Connections Across 7 Countries with Just One Person
Guide
Webinar
08/09/2026
1 min read
Amazon in France and Spain: Who beats the giant, and who loses?
Guide
Case Study
29/07/2026
1 min read
L'Oréal Luxe Case Study: +32% Conversion on Google Shopping
E-commerce Trends
28/02/2025
4 min read
Red Note (Xiaohongshu): Next Big Player in Social Commerce? - Lengow
E-commerce Trends
26/07/2023
4 min read
Temu: Everything that You Should Know | Lengow Blog
E-commerce Trends
14/05/2022
2 min read
Little Red Book, the e-commerce app based on community
E-commerce Trends
03/05/2022
3 min read
5 innovative e-commerce trends from China to follow in 2022
E-commerce Trends
01/02/2022
3 min read
Chinese New Year: Tips to boost luxury sales in China's booming market
E-commerce Trends
14/01/2020
2 min read
Consumer-to-Manufacturer: a consumer-driven manufacturing process
E-commerce Trends
07/01/2020
2 min read
Everything retailers need to know about Pinduoduo, China’s new e-commerce leader
E-commerce Trends
03/12/2019
3 min read
Weibo: A guide to successfully market your brand in China
E-commerce Trends
08/08/2019
2 min read
WeChat’s new functions in 2019: Mini Programs become sales channels
E-commerce Trends
16/05/2019
7 min read
The future of influencer marketing is in China
E-commerce Trends
23/01/2018
2 min read
Expand your business in China with Tmall Global and JD Worldwide
E-commerce Trends
09/11/2017
1 min read
Millennials: What do they expect from online retailers? - Lengow Blog