Marketing channels
The “comeback” of Social Commerce?
There's a particular kind of irony in watching Instagram announce shoppable Reels in 2026, just three years after quietly burying…
03/04/26
8'
Marketplaces
French e-commerce marketplaces (2026): the complete map
Europe's marketplace landscape is well-documented. Amazon, for example, dominates in Germany and the UK. Allegro owns Poland. Bol.com rules the…
02/04/26
7'
Google Shopping
Is ChatGPT the New Google Shopping?
For years, the product discovery funnel looked the same: a shopper types a query into Google, scans the Shopping carousel…
26/03/26
6'
Video of the month
Nicolas Appert, CEO of Lengow, explains that Europe represents a vast market made up of 30 distinct countries, each with its own rules, languages, and payment preferences.
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Sephora launches on ChatGPT: the Agentic Commerce shift is here
Two weeks ago, we wrote about OpenAI stepping back from native checkout inside ChatGPT. The conclusion was clear: discovery, not…
25/03/26
5'
Marketplaces
14 new marketplaces, one channel: Lengow plugs into Octopia’s network
For years, expanding across European marketplaces meant one thing: more integrations, more data feeds, more operational overhead. Each new platform…
25/03/26
7'
E-commerce Trends
Nobody asked for this. So why is Agentic Commerce happening anyway?
The technology works. The infrastructure is live. China is processing hundreds of millions of AI-agent transactions a week. And yet,…
19/03/26
7'
E-commerce Trends
No shop. No marketplace. No problem: The story of Primark and Ross Dress for Less
Primark and Ross Dress for Less don't sell a single item online. They're also making a fortune. That's not a…
12/03/26
15'
E-commerce Trends
ChatGPT wanted to become the world’s biggest shop. Here’s what actually happened.
In just fourteen months, OpenAI signed retail partnerships with Walmart, Target, Shopify, Instacart, Etsy, PayPal, Salesforce and Amazon - and…
05/03/26
10'
Price Intelligence
The Content Problem Costing Brands Millions
Picture a product manager at a mid-size consumer electronics brand. She has spent months perfecting the content for their new…
27/02/26
11'
E-commerce in Europe
IKEA Welcomes Decathlon: Is This the Future of Retail?
Something unusual is happening inside the famous blue box in Croydon, south London. This spring, when shoppers walk through the…
27/02/26
9'
E-commerce in Europe
Who is Winning the Logistics War in Europe?
The battle for European e-commerce supremacy has entered a new phase. It's about who controls the infrastructure that gets products…
13/02/26
7'
Marketplaces
Why Brands Must Sell on Marketplaces to Win in AI Search
The rules of product discovery are being rewritten. More and more brands and retailers now experience the following: consumers are…
11/02/26
8'
Marketing channels
What is Upscrolled? Everything You Need to Know
In January 2026, a new name shot to the top of app store charts across the United States, Canada, and…
06/02/26
9'
Marketplaces
Agentic Commerce: Strategic Allies or an Existential Threat to Marketplaces?
AI shopping agents are doing to e-commerce what price comparison sites did 15 years ago: simplifying choice, automating comparison, and…
04/02/26
6'
Marketing channels
TikTok Shop: Bestsellers Across Europe in January 2026
TikTok Shop enters 2026 with a very different momentum compared to peak Q4.January marks a reset month across Europe, with…
02/02/26
10'
