E-commerce Trends
Managing a product catalogue across multiple marketplaces and markets is one of the hardest operational challenges in e-commerce. Lengow AI…
29/04/26
5'
Marketplaces
(A note on transparency before we dive in - and it's intentional.) This study is based on data from 300…
16/04/26
21'
E-commerce Trends
OpenAI's new shopping model gives merchants what they want. It gives shoppers a worse experience than they had before. There's…
08/04/26
6'
Nicolas Appert, CEO of Lengow, explains that Europe represents a vast market made up of 30 distinct countries, each with its own rules, languages, and payment preferences.
White papers, guides, case studies - discover all our e-commerce resources!
How Clarins strengthens the management of its e-retail network in Euro...
Learn moreHow to Succeed on Marketplaces E-commerce is now dominated by marketpl...
Learn moreHow to Master Your Prices and Regain Control of Your Online Sales E-co...
Learn moreMarketing channels
There's a particular kind of irony in watching Instagram announce shoppable Reels in 2026, just three years after quietly burying…
03/04/26
8'
Marketplaces
Europe's marketplace landscape is well-documented. Amazon, for example, dominates in Germany and the UK. Allegro owns Poland. Bol.com rules the…
02/04/26
7'
Google Shopping
For years, the product discovery funnel looked the same: a shopper types a query into Google, scans the Shopping carousel…
26/03/26
6'
E-commerce Trends
Two weeks ago, we wrote about OpenAI stepping back from native checkout inside ChatGPT. The conclusion was clear: discovery, not…
25/03/26
5'
Marketplaces
For years, expanding across European marketplaces meant one thing: more integrations, more data feeds, more operational overhead. Each new platform…
25/03/26
7'
E-commerce Trends
The technology works. The infrastructure is live. China is processing hundreds of millions of AI-agent transactions a week. And yet,…
19/03/26
7'
E-commerce Trends
Primark and Ross Dress for Less don't sell a single item online. They're also making a fortune. That's not a…
12/03/26
15'
E-commerce Trends
In just fourteen months, OpenAI signed retail partnerships with Walmart, Target, Shopify, Instacart, Etsy, PayPal, Salesforce and Amazon - and…
05/03/26
10'
Price Intelligence
Picture a product manager at a mid-size consumer electronics brand. She has spent months perfecting the content for their new…
27/02/26
11'
E-commerce in Europe
Something unusual is happening inside the famous blue box in Croydon, south London. This spring, when shoppers walk through the…
27/02/26
9'
E-commerce in Europe
The battle for European e-commerce supremacy has entered a new phase. It's about who controls the infrastructure that gets products…
13/02/26
7'
Marketplaces
The rules of product discovery are being rewritten. More and more brands and retailers now experience the following: consumers are…
11/02/26
8'
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketplaces
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
02/01/26
8'
Marketing channels
Advertising on generative AI-based search engines (GenAI) marks a new era in digital marketing. After two decades dominated by traditional…
18/01/26
8'
Marketplaces
France has quietly become Europe's marketplace laboratory. Lengow's exclusive ranking reveals why traditional retailers, not tech giants, dominate the game.…
08/01/26
6'
E-commerce Trends
On January 11, 2026, at the NRF Retail's Big Show in New York, Google unveiled the Universal Commerce Protocol (UCP),…
16/01/26
6'
Marketing channels
Opening a package on camera has become much more than simple entertainment. In 2026, "haul" and "unboxing" videos serve as…
20/01/26
7'
