The top 10 brands on TikTok Shop in Europe, country by country
The briefing
Original studies on Amazon, TikTok Shop and retail pricing. Close reads of the industry reports everyone quotes and few finish. Long-form analysis of marketplaces, ad channels and AI shopping, with straight recommendations from people who work with them every day.
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Resources & insights
Expert insights, market data and practical resources to help you understand what’s changing, identify new opportunities and make better decisions across your e-commerce strategy.
Guide
Case Study
21/10/2026
1 min read
How Muemue Manages 19 Marketplace Connections Across 7 Countries with Just One Person
Guide
Webinar
08/09/2026
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Amazon in France and Spain: Who beats the giant, and who loses?
Guide
Case Study
29/07/2026
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L'Oréal Luxe Case Study: +32% Conversion on Google Shopping
E-commerce Trends
21/10/2026
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What is YouTube Shopping? Everything you need to know
E-commerce Trends
13/10/2026
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What is Muse? Everything you need to know about Meta's AI agent
Marketplaces
06/10/2026
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Marketplaces in Eastern Europe (2026): the complete map
Marketing channels
31/08/2026
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The top 10 brands on TikTok Shop in Europe, country by country
E-commerce Trends
11/08/2026
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Whatnot vs. TikTok Shop: two different bets on live commerce
E-commerce Trends
31/07/2026
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MCP: the protocol every AI shopping agent (now) depends on
E-commerce Trends
24/07/2026
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Google AI Shopping: Will this attempt finally work?
Marketing channels
15/07/2026
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GEO for brands: how to get found in LLMs?
E-commerce in Europe
13/07/2026
7 min read
TikTok Shop Europe, Q2 2026: €500m across four markets
Marketing channels
10/07/2026
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ChatGPT Ads are coming to Europe
Marketing channels
09/07/2026
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ChatGPT Ads: first results are in
E-commerce Trends
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AI and luxury: customers are one step ahead of brands