Amazon: brands migrate to Seller Central, a fundamental trend?
A few months ago, we introduced you to Amazon’s Vendor Central and Seller Central services. Today, we’re discussing Amazon Vendor Central and Seller Central trends and uses by e-commerce merchants, and especially by brands. Always in pursuit of an improved customer experience, Amazon continually develops its marketplace to offer a friction-less purchase process for consumers, […]
Shopping Actions: Google’s new e-commerce program
At the crossroads between the marketplace and the Shopping platform, Google’s Shopping Actions will allow supply and demand to meet directly within its search engine and the entire ecosystem that revolves around it. Currently available on the American continent, Google Shopping Actions may soon revolutionize the e-commerce market. How does Google Shopping Actions work? Developed […]
Lengow now has nine candles to blow out!
On 1st July, Lengow celebrated its ninth birthday. Since Lengow’s launch in 2009, we have been striving to improve our platform in order to provide all merchants with the opportunity to become more widely known on the international scene. Let’s have a look back on a year filled with a wealth of meet-ups and projects! […]
Lengow Day 2018: “Get To Know Your Future Customers”
In a previous article, we gave you an overview of the three themes that will set the tone for the 6th Lengow Day, which will take place on 27th September: “Get To Know Your Future Customers”, “Think Better, Act Closer”, and “Go Beyond Your Achievements”. To find out more about this event, which this year […]
How to manage your marketplace orders with Lengow
With 96% of e-shoppers having already made a purchase from a marketplace, these platforms occupy a place on the international e-commerce scene to grow your visibility, test your offer, reach new customers, increase sales or further reduce your costs. While marketplaces offer real business opportunities for e-merchants, they must however behave flawlessly to be able […]