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Google Shopping : What are the Best Practices to Adopt for Sales Periods?
With customers constantly on the hunt for the best deals and bargains, online retailers often offer flash sales and promotions throughout the year. Discover the best practices for making your promotions a success on Google Shopping. 1/ Prepare Your Product Catalogue To make sure that your promotions are up to scratch on Google Shopping, it is important to prepare your product […]
Taking Your Ecommerce Business Cross-Border : The Sephora Example
Sephora, an unrivaled global player in the beauty industry with both an online and offline presence, has been offering an innovative and multichannel shopping experience since 1969. Today we’re taking a look at the beauty brand’s internationalisation strategy. Roxanne Gaillard, Traffic Manager at Sephora, explains to us how the beauty brand simplified its strategy, leading to its internationalisation. […]
Delivery Methods : from Drones to Robots
As consumer demands in the ecommerce world continue to develop, online retailers are tasked with coming up with solutions to meet evolving customer expectations for delivery methods. According to metapack, nearly 50% of consumers have paid more for better or more convenient delivery options, while 66% of consumers chose one retailer over another because it […]
Introducing Lengow Connect : 3 Questions for Jim Knopf
Our first Lengow Connect event will be held in Munich on 20th June. The first in a series of events aimed to discuss current and future trends, challenges and developments in the ecommerce world. It’s the ideal event that will bring together online retailers, decision-makers in the ecommerce industry and our partner solutions. Today, we’re bringing you […]
Payment Methods to Watch Out For in 2017
Last year, we discussed how payment methods in the ecommerce world were evolving with payment by selfie and talk to pay. With the development of VR, contactless and pocket payment systems, this week we’re taking a look at the payment methods to watch out for in 2017. A report by Forrester revealed that smartphones will continue to play […]