Marketing channels
TikTok Shop: Bestsellers Across Europe in January 2026
TikTok Shop enters 2026 with a very different momentum compared to peak Q4.January marks a reset month across Europe, with…
02/02/26
10'
Marketplaces
How Mature Is Your Marketplace Strategy? Here’s How to Find Out
In 2026, marketplaces account for nearly 9 out of 10 e-commerce dollars worldwide. According to recent ECDB data, marketplaces now…
22/01/26
5'
Marketing channels
What the World Is Unboxing on TikTok and Instagram (Haul & Unboxing Index 2025)
Opening a package on camera has become much more than simple entertainment. In 2026, "haul" and "unboxing" videos serve as…
20/01/26
7'
Video of the month
Nicolas Appert, CEO of Lengow, explains that Europe represents a vast market made up of 30 distinct countries, each with its own rules, languages, and payment preferences.
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ChatGPT Ads and advertising on GenAI Search Engines: what you need to know
Advertising on generative AI-based search engines (GenAI) marks a new era in digital marketing. After two decades dominated by traditional…
18/01/26
8'
E-commerce Trends
Google’s Universal Commerce Protocol: The End of E-Commerce as We Know It?
On January 11, 2026, at the NRF Retail's Big Show in New York, Google unveiled the Universal Commerce Protocol (UCP),…
16/01/26
6'
Marketplaces
Top 10 Marketplaces in Spain: What Brands Really Need to Know
Everyone knows Amazon dominates Spain. But here's what most market reports won't tell you: knowing who's biggest doesn't actually help…
15/01/26
6'
Marketplaces
Amazon vs Temu: The Great E-commerce Convergence
For thirty years, Amazon dominated Western e-commerce with lightning-fast logistics and its Prime ecosystem. But since 2023, a new challenger…
14/01/26
9'
Marketplaces
The French Marketplace Landscape: What Brands Need to Know
France has quietly become Europe's marketplace laboratory. Lengow's exclusive ranking reveals why traditional retailers, not tech giants, dominate the game.…
08/01/26
6'
Marketplaces
Why Wish Failed While Temu Thrived
The contrast between Wish and Temu tells a cautionary tale about the difference between engagement and profitability in e-commerce. In…
06/01/26
9'
Marketplaces
The Top 10 Marketplaces in Europe (2026)
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
02/01/26
8'
E-commerce in Europe
Temu’s Localization Strategy in Europe: From Ultra-Low Prices to Local Roots
In just three years, Temu has transformed from an unknown startup into one of Europe's most disruptive e-commerce forces. The…
30/12/25
8'
E-commerce Trends
Unified Commerce: The New Omnichannel?
At the KIKO MILANO conference (with CEO Simone Dominici) at this year’s Tech for Retail in Paris and again in…
18/12/25
8'
Marketing channels
AI Shopping Assistants: Adding Revenue or Stealing It?
You've probably heard the pitch by now: "Tens of billions of dollars flowing through AI shopping assistants. Not through ads.…
16/12/25
6'
Marketplaces
Christmas 2025: Amazon vs. Temu, the showdown that could determine the future of e-commerce
This end of year is shaping up to be a turning point for European online retail. On one side, Amazon…
09/12/25
10'
Marketplaces
Temu and European sellers: between promises and disappointments
For local European sellers, Temu represents both a potential springboard to millions of customers and an environment with extremely constrained…
03/12/25
4'
