Google Shopping
How to get the most out of your Google Shopping campaigns?
The advantages of Google Shopping for brands and online merchants no longer need to be proven. Indeed, Shopping ads are…
23/11/22
5'
Google Shopping
How to increase your brand recognition and improve engagement with Google Ads?
Google Ads is the advertising platform for the world's most commonly used search engine. It is also one of the…
22/11/22
5'
Price Intelligence
Dynamic Pricing: The best Black Friday pricing strategy live in action (Price Study 2022)
Every year, the end-of-year sales (EoY) period accounts for 30% of all annual sales revenue and is characterised by big…
16/11/22
7'
Video of the month
With Lengow you can easily sell your products on Google Shopping and optimise your campaigns based on your business goals and performance
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White papers, guides, case studies - discover all our e-commerce resources!
Master Intelligent Google Campaigns
Master Intelligent Google Marketing Campaigns to Drive Performance The...
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Improve your ranking on Amazon and win the Buy Box On Amazon, the obje...
Learn moreGoogle Shopping
How can I make the most of Google’s Performance Max campaigns?
Google's ambition is to constantly improve advertisers' performance on its advertising platform. Performance Max campaigns are completely in line with…
16/11/22
5'
Marketing channels & marketplaces
How marketplaces threaten your price image and what you can do about it
Price image is relevant to any business, as it dictates whether a product of a specific brand will sell, especially…
07/11/22
8'
E-commerce ecosystem
Our five top tips for a winning cross-border e-commerce strategy
Cross-border commerce – buying or selling products from a country other than your own – is growing rapidly: from $315…
24/10/22
6'
Marketing channels & marketplaces
YOOX | Interview with the leading e-commerce webstore for Fashion and Design
This week, we caught up with YOOX, the leading e-commerce webstore for Fashion and Design. YOOX shared with us why…
18/10/22
3'
Marketing channels & marketplaces
BeReal: what opportunities for brands on this new social network?
The BeReal mobile app, presented by media as "anti-Instagram", is a new French social network that has enjoyed immense success…
11/10/22
4'
Marketing channels & marketplaces
The winner takes it all: Why owning the Amazon Buy Box matters
In 2021 around 1,824 new sellers joined Amazon each day, contributing to the total number of 6.3 million total sellers.…
07/10/22
5'
E-commerce ecosystem
Optimise your multi-channel strategy with Lengow’s integration for Salesforce Commerce Cloud
Lengow’s new cartridge for Salesforce Commerce Cloud provides merchants with access to hundreds of marketplaces around the world by optimising…
04/10/22
4'
Features & updates
How to set the right prices for your e-commerce during high inflation rates
Inflation has been affecting global economies at an accelerating speed as prices are higher than in the previous decades in…
19/09/22
6'
E-commerce ecosystem
The potential of the metaverse for e-commerce
What does this new, 3D version of the Internet mean for the future of commerce? Meta believes that this new…
15/09/22
5'
Features & updates
[Lengow Product updates] Key highlights on our platform in the first half of 2022
Summer has come and gone, and as we start preparing for the holiday e-commerce rush, we thought it was important…
12/09/22
6'
Features & updates
Why should you use dynamic pricing on Black Friday?
Black Friday, which is a well-known shopping day originally from the United States, has expanded globally over the years and…
05/09/22
5'
Marketing channels & marketplaces
Put affiliation at the heart of your e-commerce strategy in 2022 and 2023
Affiliation is one of the many digital marketing levers available for brands and retailers. For some, it has become one…
01/09/22
6'
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Trending Posts
Price Intelligence
Dynamic Pricing: The best Black Friday pricing strategy live in action (Price Study 2022)
Every year, the end-of-year sales (EoY) period accounts for 30% of all annual sales revenue and is characterised by big…
16/11/22
7'
Google Shopping
How can I make the most of Google’s Performance Max campaigns?
Google's ambition is to constantly improve advertisers' performance on its advertising platform. Performance Max campaigns are completely in line with…
16/11/22
5'
Features & updates
Black Friday and Christmas: Six steps to win the marketing battle
Read on for our six-step plan for maximising the results of your efforts and budgets on Marketing Channels during Christmas…
01/09/22
10'
Google Shopping
How to increase your brand recognition and improve engagement with Google Ads?
Google Ads is the advertising platform for the world's most commonly used search engine. It is also one of the…
22/11/22
5'
Marketing channels & marketplaces
How marketplaces threaten your price image and what you can do about it
Price image is relevant to any business, as it dictates whether a product of a specific brand will sell, especially…
07/11/22
8'