Marketing channels
ChatGPT Ads and advertising on GenAI Search Engines: what you need to know
Advertising on generative AI-based search engines (GenAI) marks a new era in digital marketing. After two decades dominated by traditional…
22/05/25
6'
Marketplaces
A+ Content: when Amazon inspires all marketplaces
At the origin of e-commerce, product pages were often reduced to their bare minimum: a title, a description, some technical…
16/05/25
8'
E-commerce Trends
Chat GPT Shopping: how conversational AI is redefining the online shopping journey
Conversational artificial intelligence is no longer limited to generating text. It is now entering a new phase: conversational commerce. Since…
30/04/25
7'
Video of the month
What you need to know when you want to onboard new marketplaces: tips, tricks, stories!
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Google AI Overviews: A Threat to SEO, but what impact on E-commerce sites?
Since 2024, Google has been testing a new feature known as AI Overviews (formerly SGE – Search Generative Experience). In…
22/04/25
8'
E-commerce Trends
Shoppertainment 2.0: The Evolution of Social Commerce After TikTok Shop
Social commerce has rapidly evolved in recent years, transforming the way brands interact with consumers by merging content, community, and…
11/04/25
6'
Marketing channels
Omnichannel Strategy: The Best Examples of Successful Brands
Consumers interact with brands through multiple channels, including online, in-store, and mobile apps. More than 90% of consumers expect a…
04/04/25
5'
E-commerce Trends
NFTs: The New Frontier of E-Commerce Marketing
For several years now, the e-commerce landscape has been undergoing a major transformation thanks to the integration of NFTs (Non-Fungible…
25/03/25
5'
Price Intelligence
Online Brand Protection: Safeguarding Your E-commerce Success
Maintaining control over your brand’s online presence is more crucial than ever. As e-commerce continues to expand, businesses are faced…
18/03/25
5'
E-commerce Trends
How to Boost Your Beauty and Cosmetics E-commerce Sales
Beauty & cosmetics eCommerce is growing rapidly, and the global cosmetics market is expected to reach $132.35 billion by 2029,…
12/03/25
5'
Marketing channels
TikTok Shop: All You Need To Know
The digital commerce landscape is continuously evolving, and social media platforms have emerged as the newest frontier in this transformation.…
05/03/25
5'
E-commerce in China
Red Note (Xiaohongshu): The Next Big Player in Western Social Commerce?
The social commerce landscape is at a turning point. While platforms like Instagram and TikTok have transformed how consumers discover…
28/02/25
7'
E-commerce in Europe
Retrospective 2024: Key Figures of E-commerce in France
The year 2024 has been a prosperous year for French e-commerce. With a turnover reaching 175 billion euros, representing a…
25/02/25
5'
Marketing channels
How to Sell on TikTok in 2025: The Ultimate Guide to Success
To sell or not to sell on TikTok? That remains a question many brands ask themselves. But here’s what you…
03/02/25
7'
Price Intelligence
Price Management: A Key Lever to Boost E-Commerce Performance
In a constantly evolving market where competition is fierce and consumer expectations are rapidly changing, price management has become a…
24/01/25
5'
E-commerce Trends
Subscription E-commerce: A Major Evolution in Online Retail
Subscription e-commerce, although established for several years, continues to transform how consumers access everyday products. Built on recurring payments, this…
20/01/25
4'
