Which trends are set to emerge in 2019? (Part 1)
2018 is now behind us, and 2019 promises to be another great year for e-commerce. In the first part of this series, we’ll be taking a look at 5 trends that are set to be big this year. 1/ Reinforcing robot and human connections As discussed by Jean-Philippe Desbiolles (IBM Watson’s Vice-President Watson / Cognitive […]
Lengow Day 2018 : key takeaways from our 6th year (Part 3)
27th September saw our 6th annual Lengow Day. This year was all about highlighting a key aspect of ecommerce: the customer. Let’s take a look at the topics discussed during our third and final talk, “Go Beyond Your Achievements”. Loyalty, the key to a successful customer relationship Kim Bosch Abert (Marketing, Digital & Ecommerce Manager […]
E-commerce and Christmas: Three countries compared
Recent studies from the United Kingdom, Germany and France show the growing importance of Christmas shopping for online retailers and highlight the buying behaviour of e-shoppers for this year’s Christmas holiday. In the following, the Christmas trends of the three largest European e-commerce markets will be analysed and correlated. E-commerce is more and more important […]
[Lengow Feature] Drive your e-commerce business, daily
Following on from our article about the features that debuted on our platform in 2018, we decided to share a new feature each month to help you make the best use of Lengow. Today we’ll be taking a look at two essential features of our platform that allow you to have a complete, accurate and […]
The end of geoblocking opens new doors to European e-commerce
Last year, we discussed the European Commission’s desire to put an end to geo-blocking in Europe. Since 3rd December, 2018, European online retailers are no longer allowed to perform unjustified geoblocking. We’re now looking back on this new regulation in favour of a single market and free of all barriers. “We want a Europe without […]