The top 10 brands on TikTok Shop in Europe, country by country
The briefing
The Newsletter & Blog Every E‑Com Pro Reads
Original studies on Amazon, TikTok Shop and retail pricing. Close reads of the industry reports everyone quotes and few finish. Long-form analysis of marketplaces, ad channels and AI shopping, with straight recommendations from people who work with them every day.
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Resources & insights
Turn e-commerce complexity into smarter decisions
Expert insights, market data and practical resources to help you understand what’s changing, identify new opportunities and make better decisions across your e-commerce strategy.
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All articles
Product Ads: How to Use Them Best
Put affiliation at the heart of your e-commerce strategy in 2022 and 2023
Unleash your social commerce potential
L'Oréal Luxe Case Study: +80% Google Shopping Turnover
How to Implement a Multichannel Marketing Strategy
Mother’s Day: Plan your campaign now to capitalise on this £1.34 billion-pound spend retail holiday
6 Tips to Help You Start Selling Sports Supplements Online
Live Commerce: the advantages of Live Shopping for your e-commerce strategy
Social commerce: an essential driver to boost your sales?
JOOM Interview | Tools for the International Growth of Joom Merchants
Maximising Profitability through Feed Optimisation: 5 Expert Tips
Google cracks down on false pricing
