In 2019, L’ORÉAL LUXE launched a new, centralised European direct-to-consumer model with the brand Armani Beauty. This centralised model was replicated in 2021 with the brands Helena Rubinstein and Valentino Beauty. Products from these brands are sold across nine markets. The feeds are personalised and localised with translations. There are eleven catalogues per brand which are distributed across four different marketing platforms (mainly on Google Shopping, but also across Pinterest, Facebook and Instagram). The volume of data to be processed is huge and there can be up to 1,000 products per price book.
In just a few days, we successfully optimised a huge volume of product data to launch our media campaigns. Lengow helped us become responsive and autonomous, and all our KPIs are currently on track!
Lengow helps L’ORÉAL LUXE to optimise its global strategy and improve its conversion rate, sales and overall revenues. This collaboration has met three short-term priority needs:
- Guaranteed feed optimisation and compliance with the respective channels; quick product launches
- Optimised content via Lengow’s Additional Sources
- Customised and segmented feeds
Naomi Botting
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Is your catalogue ready for AI Shopping?
Discover what AI assistants look for, how products get selected and what you can do now to stay visible in the new shopping journey.
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