JOOM Interview | Tools for the International Growth of Joom Merchants

We have been developing Joom as a shopping app with a built-in social network and a platform for brands and influencers since its birth. Thus, we’ve built a great program inside Joom that connects bloggers and sellers. We quickly realized that influencers’ opinions could really be a driver for sales. We have introduced live streams to boost sales and showcase a seller’s products and we are working with influencers outside the platform to share their opinions about Joom. 

Currently, we work regularly with almost 200 bloggers worldwide. We train them, entertain them and invite them to participate in all our projects. The total coverage of these bloggers is around 3.5 million people in all European countries. The largest community is now in France, Spain, and Poland.

Pros for sellers? First of all, it’s free for them as long as the delivery is included in the price for customers. Joom Logistics offers favorable rates, allows parcel tracking, and gives maximum simplicity – the seller only gives orders with printed labels to our courier. Additionally, we recently introduced a service for external orders that can now be delivered with JL as well.

Joom is the first marketplace to offer European sellers the possibility to deliver orders to Russian clients who are currently extremely active on the platform. There is still no other delivery service of the same quality and simplicity: no bureaucracy, no direct contact with customers. Joom does it all. 

In 2020, we began to organize sales regularly and saw a very positive response. Since then, we’ve had more than 400 sales and held 4 huge promotions. We use key mechanics, such as coupons, pushes, fire baskets, selections, and promotions, as well as cross-marketing support.

For our 5th birthday sale, we prepared some new mechanics: extra discounts of 5-15% offered by Joom in addition to the merchants’ ones, lovely gifts to accompany purchases, free items, reward wheels with conditional coupons, etc. Thanks to all these tools we could bring even more fun and joy to the shopping experience. In terms of media promotion, Joom held a huge Facebook and YouTube campaign to communicate on its birthday activities.

Last year, we introduced a “TopStore” status available to the most active brands on the platform. It gives them extra exposure for the products, more traffic, and helps to grow their loyal customers’ community. Joom offers Top Stores lots of possibilities to develop their business, such as live streams, product videos, and special promotions, special attractive prices for the store’s followers, seller’s coupons, and discounts for multi-buys.

Moreover, we offer personalized help to sellers in their native language and communicate with customers in 21 languages. We take care of small but meaningful things like translations, so that way brands and retailers can use their time wisely taking care of other things.

Social responsibility became crucial in the pandemic. In 2020, we held a lot of promotions to support European sellers during these hard times for businesses globally and we do not intend to stop. We’ve had great success with our Global Fest with a new country promo each day. Stay tuned for British weeks as well coming in August!

Joom is currently working on a new tab “Support local sellers” – a new app feature that will allow European customers to find local products in one click. This tab will contain some tips and useful info for sellers and a direct link to registration on the platform. It will be launched in July 2021.

Finally, our priority categories are the following: fashion, home & kitchen, and health & beauty. As for the latter, we are now observing a stable growth for dietary supplements. By the way, its sales are open exclusively to European sellers!