The top 10 brands on TikTok Shop in Europe, country by country
The briefing
The Newsletter & Blog Every E‑Com Pro Reads
Original studies on Amazon, TikTok Shop and retail pricing. Close reads of the industry reports everyone quotes and few finish. Long-form analysis of marketplaces, ad channels and AI shopping, with straight recommendations from people who work with them every day.
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Resources & insights
Turn e-commerce complexity into smarter decisions
Expert insights, market data and practical resources to help you understand what’s changing, identify new opportunities and make better decisions across your e-commerce strategy.
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All articles
What is YouTube Shopping? Everything you need to know
What is Muse? Everything you need to know about Meta's AI agent
Whatnot vs. TikTok Shop: two different bets on live commerce
MCP: the protocol every AI shopping agent (now) depends on
Google AI Shopping: Will this attempt finally work?
AI and luxury: customers are one step ahead of brands
Top retailers across Europe ranked - France, Spain, Poland, Austria
Lengow's AI Studio helps multi-channel merchants thrive online
ChatGPT's retail apps solve the wrong problem
Sephora launches on ChatGPT: the Agentic Commerce shift is here
Nobody asked for this. So why is Agentic Commerce happening anyway?
Why Primark refuses e-commerce (and why it's actually working)
