The Top 5 Home & Garden Marketplaces in Europe


Ever wondered where your customers are buying home & garden products online? During the confinement period, many people decided to invest their time in new home improvement projects, in fact, according to a survey conducted in March 2020, 28% of the participants named DIY and gardening as one of their favourite activities. Since shopping was mostly done online it gave sellers with a well-established online platform a competitive advantage over their competition. Today online sales for this sector are expected to keep growing thanks to the increasing use of DIY online platforms and marketplaces are leading the path of DIY e-commerce.

In order to be present where your customers are, we have created a list of the top 5 Home & Garden marketplaces in Europe where you should consider selling in 2023. 

1. ManoMano

The marketplace ManoMano is currently present in France, Germany, Italy, Spain, Belgium, and the United Kingdom. As one of the most successful marketplaces in Europe, it now has a total of 7 million customers and 50 million unique visitors every month. Home improvement enthusiasts can find a wide range of products from the DIY, Home & Garden, and Home Appliances categories. 

Did you know that…

Lengow customers on ManoMano experience on average +20% growth year on year and +3,000 orders a day?

Sell on ManoMano

Sell your products on ManoMano with Lengow Discover the top European m…

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2. Leroy Merlin

As part of Groupe Adeo (former: Leroy Merlin Group), Leroy Merlin was considered the leading Do-it-yourself retailer in 2021 in Europe with an annual turnover of 25.54 billion euros. At the moment this marketplace is available in France, Italy, and Spain, although it is believed to expand to future markets. As a well-established DIY retailer, Leroy Merlin has been among the top 10 most visited French websites with 19.2 million monthly online visitors and in 2019 it was the top DIY retailer in France according to millennials. Most products can be found in the DIY and Home & Garden categories.

Did you know that…

Lengow customers on Leroy Merlin experience on average +59% growth year on year and +17,000 orders a month?

Sell on Leroy Merlin

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3. Maisons du Monde

The French furniture and home decor marketplace Maisons du Monde is available for French, Italian, and Spanish audiences which are composed of 7.5 million customers. This marketplace is growing significantly and most sales originate from its furniture products. Every month Maisons du Monde generates approximately 10 million unique visitors (with +15% omnichannel customers YoY).

Did you know that…

Lengow customers on Maisons du Monde experience on average +24% GMV growth yoy and x2 number of orders in 2022 compared to 2021?

4 Top Tips for Selling on Marketplaces (Home and Garden)

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4. Home24

The German furniture marketplace Home24 is specifically focused on the DACH region but also offers its French customers the possibility to purchase its products. According to a brand awareness survey in 2022 in Germany, 75% of furniture e-shoppers know the marketplace, and 19% of those shoppers purchase there.

Every day around 200k people visit this marketplace and it currently has more than 2M active customers. If you want to enter the German market this marketplace is definitely the right choice for your business. 

Did you know that…

Home24 is a brand-new Lengow marketplace?

Sell on the marketplace home24

Improve the visibility of your products and increase revenue on the ma…

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5. Wayfair

Last but not least, the US company Wayfair is also among the top 5 marketplaces in Europe and specialises in selling furniture and home products. This marketplace is the N°1 Home & Garden e-commerce marketplace in the US and the N°22 in Europe. When it comes to the number of European visits, every month Wayfair has 24.4 M visits on average and in 2021 the home goods marketplace generated $14.15B in revenue. 

Did you know that…

Wayfair is one of the most successful online retailers in the United States?

Start Selling on these Top Home & Garden Marketplaces!

Sofia Carvalho e Pereira

Sofia is a language enthusiast with an academical background in Linguistics and Strategic Communication and PR. Before joining Netrivals' and Lengow's e-commerce content team, she worked in diverse sectors as part of their marketing departments.

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