How to Track Sales Performance with Business Intelligence
As a marketer, data is your most valuable asset. While it can be overwhelming to collect and analyse, it is…
09/03/23
5'
Price Intelligence
No matter if you want to sell on Amazon, Zalando, or Google Shopping: Competing on all these channels can feel overwhelming and setting the right prices at the right time has never been so crucial. Since the e-commerce environment is getting more competitive each day, the only way to define a winning pricing strategy is by using a price intelligence solution. Price intelligence makes use of Big Data to scrawl the internet and gather pricing information from several channels. The solutions that provide this data help businesses have an overview of the market, know the prices of their competitors, and define the best and most competitive prices thanks to dynamic pricing. In this section, you can learn everything about price intelligence solutions and how they can revolutionize your Commerce Everywhere strategy.
The 5 Most Common Pricing Strategies: The Pros, the Cons, and How to Choose
Lately, many businesses have faced challenges due to the high inflation rate resulting in costs of goods and services increasing…
17/02/23
7'
Boost Your Sales With Price Monitoring and Repricing Tools
Every brand, manufacturer, and distributor knows that the price you choose plays an important role in gaining a competitive edge.…
02/02/23
6'
The Ultimate Guide to Using Price Intelligence Solutions for Your Business
Are you tired of constantly losing out to competitors on price? Are you looking for a way to stay competitive…
28/12/22
11'
Dynamic Pricing: The best Black Friday pricing strategy live in action (Price Study 2022)
Every year, the end-of-year sales (EoY) period accounts for 30% of all annual sales revenue and is characterised by big…
16/11/22
7'
How marketplaces threaten your price image and what you can do about it
Price image is relevant to any business, as it dictates whether a product of a specific brand will sell, especially…
07/11/22
8'
The winner takes it all: Why owning the Amazon Buy Box matters
In 2021 around 1,824 new sellers joined Amazon each day, contributing to the total number of 6.3 million total sellers.…
07/10/22
5'
How to Set the Right Prices for Your E-commerce during High Inflation Rates
Inflation has been affecting global economies at an accelerating speed as prices are higher than in the previous decades in…
19/09/22
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Why should you use dynamic pricing on Black Friday?
Black Friday, which is a well-known shopping day originally from the United States, has expanded globally over the years and…
05/09/22
5'
What Is Brand Intelligence?
Brand intelligence occupies an important place among companies who are looking to discover what their customers really think about their…
06/01/22
5'
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