Marketplaces, price comparison, social networks, retargeting, affiliate marketing, etc. Brands and distributors have a field of possibilities when it comes to selling their products outside their e-commerce site. As a springboard, marketing channels offer multiple opportunities, both in terms of conquering new markets and in terms of profit generated. Whatever their size or need, online merchants have access to multiple platforms such as Amazon, eBay, Google Shopping, Criteo, Facebook, Instagram or Pinterest. Responding perfectly to multi-channel strategies, these distribution channels allow e-commerce players to be present throughout the customer purchasing process. To help you take advantage of these platforms, in this section we provide an overview of all the best practices to follow to distribute your product catalogue on marketing channels in Europe and around the world.
With more than 100 million monthly active users worldwide and 1.8 million items sold per day, Wish has been the…
03/12/20
5'
Here is everything Amazon sellers need to know ahead of this new era and our practical guidance on how to…
01/12/20
4'
This week, we caught up with Enoch Lam, Partnerships Manager at Pinterest. He shares how Pinterest can be a great…
17/11/20
4'
In light of the Covid-19 pandemic, it's now free to sell products on Google Shopping ads. After years of sponsored…
12/11/20
6'
Succeeding on the marketplaces is much more complex than simply distributing your product catalogue. This is where many retailers and…
03/11/20
7'
Dynamic Search Ads campaigns from Google and Lengow allow you to save time for your paid search engine optimisation.
11/08/20
5'
At first glance, the social media platforms Instagram and Pinterest appear quite similar, made up of primarily images and visual…
21/07/20
6'
Facebook strikes a big blow in the e-commerce sector with the launch of "Facebook Shops".
30/06/20
3'
A key example of a successful omnichannel strategy, Target’s recently launched marketplace is thriving by capitalising on its vast network…
09/06/20
4'
Dynamic Ads for Retail allow players to give visibility to their in-store products and attract buyers to their stores by…
04/06/20
3'
Already a hit in markets such as Russia and India, short-form video app Likee is making its push to enter…
29/05/20
4'
Consumers are increasingly looking to connect with brands and seek brand transparency. In response, many brands including Nike are turning…
23/01/20
4'
In this article we run down the initiatives of key marketing channels, where you can broadcast your product catalogue via…
15/01/20
7'
We interviewed Ilya Shirokov, co-founder of the mobile marketplace JOOM. Read on for his advice and vision of m-commerce in…
24/12/19
4'
Discover Verizon Media, one of the world's leading digital and mobile companies.
11/12/19
3'
We walk through the five latest marketplaces that have joined the Lengow platform.
02/12/19
6'
BtoB marketplaces, a new sales channel for professionals.
12/11/19
4'
The platform TikTok, launched in 2017, is new and unmissable. Learn how to understand its codes and succeed in marketing…
07/11/19
4'
Google Ads gives merchants the opportunity to make their products known on Google's distribution platforms.
15/10/19
4'
Facebook offers a wide range of advertising options for marketers wanting to promote their products/services.
25/09/19
6'
Made up of both traditional retailers and pure players, the fashion sector continues to grow. According to the Boston Consulting…
03/09/19
5'
Amazon attracts new retailers to its platform every day. To succeed on the marketplace, many factors come into play: title,…
27/08/19
5'
Live streaming emerged as early as 2005 in China, where the market is currently booming — estimated to be worth…
06/08/19
5'
Named Douyin (抖音) in China, TikTok is entering the ecosystem of European and American social networks.
10/07/19
4'
It doesn’t always have to be your online store or marketplaces: price comparison engines are also suitable for advertising (and…
02/07/19
4'
Google's "Comparison Listing Ads" is a new shopping experience designed to bring attention to price comparison platforms.
20/06/19
3'
Attract new buyers, clear out old stock, increase your average order size, reduce shipping costs… whatever your incentive, promoting your…
13/06/19
4'
Chinese social networks are well ahead those of the Western world – live streaming, all-in-one solutions and QR codes connect…
05/06/19
7'
Online and offline are essential to the success of any multi-channel strategy. Discover our new white paper, co-written in partnership…
10/05/19
5'
Over 50% of online sales worldwide are generated via marketplaces. Online sales are also growing steadily in the retail sector,…
29/04/19
3'
Zalando is one of the best known marketplaces in Europe. Discover our tips to sell on the marketplace via the…
17/04/19
6'
After its launch in the U.S., Google is bringing its Shopping Actions program to Europe. With this program, buyers will…
01/04/19
3'
Many brands operating under Amazon US' Vendor Central accounts have been excluded from the program and redirected to Amazon Seller…
14/03/19
5'
To continue our series on Google Shopping, we’re giving an overview of the Google Shopping feeds available to help optimise…
06/12/18
4'
Social networks are now an online retailer’s best friend, and they’re continually evolving to allow advertisers to target potential customers.…
19/11/18
3'
As we approach Black Friday/Cyber Monday and Christmas, we’re sharing our tips on how to optimise your product catalogue on…
08/11/18
3'
For the release of our Google Shopping white paper, discover a series of articles to help you become experts on…
25/10/18
4'
In ever increasing numbers, e-merchants use Amazon marketplace to develop the visibility of their product catalog on the Internet, but…
11/10/18
3'
Did you know 90% of retail sales in the US still happen in brick and mortar stores? Having said that,…
04/10/18
4'
With its shopping platform, Google now stands out in the international e-commerce landscape. To be sure of success on Google…
13/09/18
2'
A few months ago, we introduced you to Amazon's Vendor Central and Seller Central services. Today, we're discussing Amazon Vendor…
18/07/18
4'
At the crossroads between the marketplace and the Shopping platform, Google's Shopping Actions (Buy with Google) will allow supply and…
12/07/18
2'
With 96% of e-shoppers having already made a purchase from a marketplace, these platforms occupy a place on the international…
28/06/18
3'
Let's take a look at what errors 8541/8542, 5000, 90057, 8560 and 99010 are and what actions need to be…
20/06/18
3'
In a previous article, we showed you how to automate your stock management by using a Lengow feed and a…
31/05/18
3'
In full e-commerce flow, Facebook offers new opportunities to the social network's e-commerce advertisers with the integration of Dynamics Ads…
17/05/18
3'
Market trends, consumer buying behaviour, cross-border strategy... Our new infographic on cross-border e-commerce will show you the keys to successful…
09/05/18
2'
Launched in 2007, Magento ranks alongside Woocommerce and Prestashop as one of the top e-commerce CMS. Let's examine the evolution…
03/05/18
2'
As we saw in our article announcing the release of our cross-border white paper, taking your first steps abroad requires…
06/03/18
3'
Available in Merchant Center since 2016, Google announced a few days ago that they would end feed importation from e-commerce…
20/02/18
2'
As an online seller, you might want to sell your products in places other than just your own online shop.…
09/02/18
3'
In a previous article, we explained how you can optimise your SEO on Amazon’s marketplace to increase sales. While you…
30/01/18
3'
The race for voice assistants has officially started! 2017 saw the rise of the voice assistant market, and everyone wants…
25/01/18
4'
With over 300 million customers worldwide and given that 1 out of 2 buyers start their product searches on the…
11/01/18
5'
In a previous article, we introduced readers to Google Merchant Promotions. Today, let’s focus on the specific features Google Merchant…
19/12/17
4'
A day after the end of the final hurrah of the Black Friday sales weekend, we take a look at…
28/11/17
3'
When you sell your products on Google Shopping, you may encounter difficulties with the distribution of your feed. Find out…
17/11/17
3'
Mobile devices are key to consumers’ daily life. So much so that according to a study by Nielsen 53% of…
26/10/17
3'
Global leader in online retail, Amazon is a springboard for retailers and brands wanting to expand their activity beyond their…
18/10/17
4'
Google adjusted its offering a few days ago to give more visibility to all comparison shopping services, following a decision…
03/10/17
3'
Launched on the American market in 2015, Google Manufacturer Center allows manufacturers and brands to add detailed info about the…
28/09/17
3'
Although principally targeted to desktop users, Google Shopping campaigns can also have mobile potential. In this article, we take a…
26/09/17
3'
Ecommerce is now a key driver of growth for retailers, with the industry expected to exceed a value of $4…
19/09/17
3'
In their constant quest for better performance, online retailers have developed genuine e-commerce ecosystems for themselves. However, faced with the…
15/09/17
3'
Selling your Products on Marketplaces helps to boost your visibility. However, when it comes to payday, how do all the…
01/09/17
3'
eBay has become one of the biggest marketplaces around the world, which means more and more retailers are, of course,…
29/08/17
3'
Following the success of Prime Day 2017, which produced more sales than Black Friday, the US giant continues to dominate…
03/08/17
2'
With customers constantly on the hunt for the best deals and bargains, online retailers often offer flash sales and promotions throughout…
15/06/17
3'
Facebook advertisers can now enjoy a new Facebook advertising format, "Collection", which launched at the end of March. Mobile takes…
16/05/17
3'
Online retailers are tasked with creating new product sheets when adding product catalogues to markeplaces such as Amazon. Amazon created the…
09/05/17
2'
Mobile now plays an integral role in the customer buying journey, building bridges between the online and offline worlds. In…
20/04/17
1'
In an ecommerce world brimming with possibilities, one thing is certain: retaining customers is much more cost effective than acquiring…
11/04/17
4'
Expanding your ecommerce business to include cross-border sales is a great way to increase revenue and create an international presence…
06/04/17
3'
In a previous article, we discussed how Google Local Inventory Ads (LIA) can benefit your Web-To-Store strategy. Today, we’re taking…
30/03/17
3'
As the first signs of Spring begin to appear, consumers are starting to hunt for their ideal summer holiday destinations.…
21/03/17
4'
With their added flexibility, automatic rules open up a world of possibilities to online retailers when it comes to adjusting…
23/02/17
4'
Selling on marketplaces is the perfect opportunity to boost your sales, both in your native country and internationally. With the…
17/02/17
3'
Pinterest is now an essential destination for shoppers looking for inspiration - especially during specific events, such as Valentine's Day today,…
14/02/17
3'
With more than 3 billion searches made every day around the world, Google Shopping is one of the most popular…
09/02/17
3'
Fashion and accessories are becoming increasingly popular in the field of online shopping. The emergence of new marketplaces in the…
17/01/17
3'
Fashion and accessories are becoming increasingly popular in the field of online shopping. New marketplaces in the fashion industry provide…
12/01/17
3'
Social networks have become a fully-fledged marketing channel in e-commerce. Facebook started advertising very early on and then moved on…
05/01/17
4'
A/B Testing is a marketing technique designed to optimise the performance of your e-commerce activity. Learn how to perform A/B…
22/12/16
3'
Google Tag Manager lets you centralise all of your marketing tags across a single platform. Let's take a look at…
20/12/16
4'
Boxing Day and January Sales are fast approaching - so it's time to get prepared. One way to make sure…
15/12/16
3'
Faced with an increasingly omnichannel customer buying process, brands are multiplying their points of contact with customers and investing more…
14/12/16
3'
During the Christmas period, you have to make an even bigger effort to stand out from the competition, and advertise…
13/12/16
4'
The fitness industry is on the rise, especially when it comes to apparel. According to Morgan Stanley, sports apparel and…
07/12/16
4'
Christmas is fast approaching! To increase traffic to your e-commerce site during this pivotal period, why not optimise your AdWords…
25/11/16
2'
The luxury ecommerce market has always been considered an unsuccessful one. Faced with various obstacles to selling online, most luxury…
21/11/16
4'
Last Tuesday, 1st November, Instagram announced the launch of "shoppable tags", a new way to buy products on the app…
14/11/16
2'
Lengow and Azoya have finalised a technology partnership to help online retailers distribute their products on the Chinese market. No.1…
10/11/16
2'
For a long time, they were simply optional in retailers’ product catalogues, but GTIN codes have now become essential, or…
21/10/16
3'
Increasingly popular with mobile users, it was revealed in June that Instagram has now gained over 500 million monthly active…
19/10/16
2'
Facebook is always upping the game with their ecommerce features. As well as releasing their new in-store advertising format, Dynamic…
14/10/16
2'
A little while ago, we told you about the Local Inventory Ads from Google. Last week, it was Facebook's turn…
10/10/16
3'
Marketplaces are occupying a growing share in the buying process of online shoppers, with over 83% of internet users in England…
05/10/16
2'
On Tuesday, Google announced the launch of "Shop the Look", a new feature for ready-to-wear brands distributing their products on…
19/09/16
1'
Marketplaces are occupying a growing share in ecommerce. So much so, that they are set to represent 40% of the…
14/09/16
1'
Online trading in Switzerland is growing rapidly, thereby gaining more and more relevance in cross-border e-commerce. The online marketplace ricardo.ch…
12/09/16
2'
With over a billion active users each day, of which 46% visit the site when shopping online, Facebook decided to…
26/07/16
3'
Faced with changing expectations and consumer habits, online retailers have started turning to new sales channels: marketplaces, comparison shopping engines…
18/07/16
3'
In 2015, Facebook strengthened its role in the e-commerce sector with their Facebook Dynamic Ads service. Since its launch, this…
11/07/16
1'
Developed by Microsoft Search Advertising, Bing Shopping lets online retailers reach 615 million unique Bing users around the world.* The…
27/06/16
3'
Amazon’s search function has become a key part of their 300 million-person client base’s purchasing process. The marketplace’s goal is…
09/06/16
3'
Today, over 30% of the worldwide population are active on social media. More and more people shopping online visit these…
07/06/16
1'
Google has just announced a new Google Shopping product feed update. Whether they are compulsory for your feed or simply…
26/05/16
2'
More and more online retailers are choosing to distribute their products on Google Shopping. Available in over 23 countries and…
21/04/16
1'
As we enter April, and the days get longer, wedding season is upon us! With the average UK couple spending…
11/04/16
4'
Traditionally, offline and online shopping have competed with one another for sales but nowadays, the two are complementary to each…
07/04/16
3'
Menlook was founded in 2010 and is now well-established in Europe as a top men’s fashion online marketplace. Many traders…
14/03/16
2'
With a 2016 estimated value of $2 trillion, there are few opportunities better than e-commerce for online retailers to increase…
10/03/16
2'
Updated April 8th 2016 Several months ago, we told you about updates concerning Google Shopping's Product Inventory. Now, there is…
08/03/16
4'
Facebook initially revealed plans for the feature in June 2015, and has been testing it since October, but last Thursday…
01/03/16
2'
About to launch an e-commerce website? Want to improve your existing website? In an increasingly competitive environment, there are countless…
10/02/16
2'
Acquired by eBay in 2005, the price comparison site, Shopping.com, was renamed eBay Commerce Network, in 2013. eBay intends to…
04/12/15
2'
Learn all about Google Shopping’s 2015 developments and start preparing for next year. Explore our updated Google Shopping White Paper,…
20/11/15
2'
We’ve been following Facebook’s journey to becoming a social marketplace, which enables e-merchants to sell their products directly within its…
16/10/15
3'
After Amazon which celebrated its 20th anniversary last July by lauching its “Amazon Premium Day” operation, it’s now time for…
18/09/15
1'
With close to 1.5 million monthly active users worldwide, Facebook continues to add new features to stay at the top…
08/09/15
4'
After Facebook, Amazon and Pinterest already released a "buy button", Google is the next to add the button to its…
03/09/15
2'
The US giant announced last week that it would stop offering its advertising programme “Product Ads” that allowed advertisers to…
20/08/15
3'
Instagram has become a part of pop culture in countries around the world the past few years: from Paris to…
10/08/15
5'
Half of Chinese shopping online will be done on mobile devices this year. Yes, HALF. As if Chinese ecommerce couldn't…
06/08/15
3'
Brazil is perhaps most known for its Seleção thanks to football legends like Pelé, Ronaldo and Ronaldinho putting the country…
03/07/15
3'
The third edition of Lengow Ecommerce Day Paris, the annual e-commerce extravaganza that brings together guests from around the world, was very successful.…
11/06/15
3'
Following up on our preview of the International track at Lengow Ecommerce Day last week, the Lengow team invites you…
27/05/15
3'
The 3rd edition of Lengow Ecommerce Day Paris will be held at l'Espace Tapis Rouge on June 2. For this day…
18/05/15
3'
When people think of London, they usually think of Big Ben looming over the city and letting Londoners know the time…
06/05/15
6'
As discussed in a recent Lengow Blog article on the international theme of Lengow Ecommerce Day, 2015 is the year…
04/05/15
1'
Founded in 1997, Rakuten is the largest online retail operators in Japan and offers businesses and services worldwide. In 2011…
27/04/15
2'
Following our previous article on the different services proposed by Amazon, this second and final article in the series explores…
09/04/15
2'
Launched just over a month ago, Facebook Dynamic Product Ads service has been improved to simplify the process for online…
01/04/15
1'
Everyone has received that email before. You know, the one you brace for when you sign up for an ecommerce…
31/03/15
3'
With the impending changes that are about to go down for mobile page rankings on Google on April 21, the state…
25/03/15
3'
Though it has historically been a favorite of retailers, Lengow provides equally great opportunities for merchants and brands to sell…
20/03/15
2'
With 26.9 million visitors in the UK alone, Amazon offers a wealth of opportunities for online retailers. Through paying a…
12/03/15
3'
The key to ecommerce success is being seen. In order to sell on eBay your products need to be seen…
26/02/15
2'
With the new year less than two months underway, there is no telling how the retail industry will shape up…
24/02/15
3'
It’s no secret that the second screen phenomenon (i.e. people often looking at mobile device screens while watching television screens)…
28/01/15
3'
A plethora of statistics last year pointed out how a growing number of people around the world are using their…
20/01/15
3'
As the new year kicks off, one of the most interesting things to look forward to in the near future…
15/01/15
3'
One of the most important developments in 2014 was the rise of Chinese ecommerce. If there was any doubt earlier…
23/12/14
2'
LeWeb has been one of the leading internet and technology-centric events in Europe and the world over for several years…
04/12/14
7'
As the day when Americans spend the most amount of money on online and offline shopping —Black Friday— approaches, now…
25/11/14
3'
With the many means of marketing available for e-merchants and others who need to consistently attract traffic to their websites,…
05/11/14
5'
As the eyes of the e-commerce world closely watch Alibaba Group this month while it prepares to become a publicly…
11/09/14
2'
The news of e-commerce leader Amazon’s plans to grow even further with its own advertising network has been one of…
01/09/14
3'
Ecommerce is constantly evolving, particularly with regards to consumer rights, but also relating to distribution channels, including Google Shopping. Google…
31/07/14
2'
In order to sell on Google Shopping, online merchants must understand the attributes that correspond to their products, so that…
25/07/14
4'
With 128 million users worldwide, eBay is one of the most popular online distribution channels. This is why many online…
16/07/14
4'
Amazon and Twitter have created a partnership to allow Twitter users with an Amazon account to automatically add a product…
07/05/14
2'
Twitter takes a step closer to ecommerce by launching Product Cards. Product cards allow e-commerce sites to display their products…
07/05/14
2'
Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without any barriers. With…
17/03/14
3'
Retargeting is a method by which e-commerce marketers can 're-attract' online visitors who did not buy on their first visit on…
15/01/14
2'
If you have been lucky enough to reach a certain level of success in your business selling products on marketplaces,…
16/10/13
3'
Lengow’s Feed-Management Tool allows e-merchants to quickly and easily index their products catalogue on any e-commerce channels in the world…
23/07/13
3'
When considering marketplace selling, there are a few things that you might want to think about in order to be…
17/06/13
4'
As you may already know, marketplaces are shopping websites where online buyers choose among thousands of third-party e-tailers in a…
05/06/13
2'
As part of its participation at the Retail Business Technology Expo show in London, Lengow is pleased to announce that…
13/03/13
1'
Selling better and selling more is what every merchant is looking for. That’s why they are always searching for efficient…
05/12/12
2'
Lengow has been proposing for a few months to index quickly and easily your products on eBay. In order to…
04/04/12
1'
When you sell on marketplaces, one of the great business opportunities is to sell all over the world... Your company…
29/03/12
1'
This exciting news was announced this morning during the LeWeb 2011 event in Paris. We are delighted to announce that…
08/12/11
2'
Lengow allows all online retailers to reference and sell their products on the main European & worldwide marketplaces. For merchants,…
23/11/11
1'
One of the problems often encountered by retailers selling products with variations on eBay (shoes, clothing, furniture, etc.) was the…
18/10/11
1'
The British marketplace Play.com is now available within the Lengow interface! Specialized in cultural products such as video games, DVDs…
05/09/11
1'
For several months, Lengow has allowed you to centralize all your marketplace orders within one single interface – your Marketplace…
17/08/11
1'
Following the launch of a plug-in for Magento stores, Lengow has released a free API which allows you to quickly…
17/06/11
2'
Thanks to Lengow, you have the possibility to sell your products on the main UK and European marketplaces. • PixPlace • eBay…
10/06/11
1'
Launched last month, the universal tag TagCapsule enables e-tailers to centralize the management of 20 trackers within one unique universal…
10/06/11
1'
Lengow allows e-tailers to index their products on any and every marketplace. • PixPlace • eBay • Amazon • Rueducommerce…
10/06/11
2'
Your e-commerce library
Melvin & Hamilton Case Study
Learn moreOnline Ads for Offline Sales white paper
Learn moreSuccessfully develop internationally with marketplaces
Learn moreFeatures & updates
Black Friday, Cyber Monday, Singles Day in China, the holiday sales… the end of the year is full of highlights.…
06/10/20
13'
Lengow Day
To help brands and retailers thrive and grow with Lengow, we have to understand consumers. You know—those people that make…
15/10/20
8'
Features & updates
Summer was filled with enthusiasm at Lengow, with many new developments! Many new partners will join our platform this autumn...…
02/10/20
7'
E-commerce ecosystem
At the beginning of the month, various hosts of leading podcasts joined our annual event Lengow Day to host discussions…
05/11/20
7'
E-commerce ecosystem
Click & Collect intelligently combines e-commerce and physical commerce.
13/05/20
3'
