Marketplaces

Fashion marketplaces present a low-risk avenue for sellers to showcase their collections, catering to fashion enthusiasts who seek the convenience…

What is the most important thing for marketplace sellers? Exactly, the Buy Box! If you don't have the Buy Box…

Online marketplaces have become pivotal. These platforms, serving as conduits between buyers and sellers, have revolutionized how we shop and…

The rise of e-commerce has brought forth unprecedented opportunities for brands and retailers worldwide. The ability to sell on multiple…

The digital advertising arena is undergoing a transformation with Amazon Prime Video rolling out ads in the U.S., U.K., Canada,…

In 2024, selling on marketplaces is a real challenge. Rivalry between sellers is intensifying, and the range of marketplaces is…

The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…

The world of marketplaces is vast and diverse, today offering a platform for virtually every product category. While generalist players…

Amazon marketplace presents a wealth of opportunities for sellers to grow their businesses. However, success on this platform isn't just…

Retail media refers to digital advertising on retail sites, marketplaces and apps, leveraging the first-party data that retailers have on…

Welcome to this guide to the Amazon Marketplace! This article is your one-stop shop for learning how to sell on…

Amazon is a major player in the e-commerce industry, offering a vast platform for sellers to connect with customers globally.…

What is the best way to automate your e-commerce business? This is a question every e-commerce and marketplace manager is…

The winds of change are sweeping across the global e-commerce arena, fueled predominantly by a robust influx of Chinese third-party…

The digital marketplace landscape in Europe continues to flourish, with cross-border commerce playing a pivotal role in this growth. Lengow…

Integrating new marketplaces can be a tough experience. This article chronicles a merchant’s venture into expanding its customer base via…

In the dynamic world of e-commerce, where over 70% of all B2C online sales take place on marketplaces by 2024,…

Online marketplaces like Amazon, eBay, Zalando, or ManoMano have become go-to platforms for e-commerce businesses looking to expand their reach.…

We've outlined eight steps that you, as an ecommerce or marketplace manager must understand and implement to cut through the…

Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…

Amazon has announced a major overhaul of its listing requirements. Effective September 12, 2023, the giant online marketplace is introducing…

As we ride the wave of the digital revolution, the shape of global retail continues to morph and evolve. Forecasts…

Amazon's marketplace is vast and teeming with opportunities for sellers. Launching a single product on Amazon is a breeze, but…

Looking to broaden the reach of your consumer electronics equipment in Europe? With the ever-increasing number of Europeans turning to…

As we witness the growth of e-commerce, a concurrent evolution is unfolding - the rise of niche marketplaces. These specialized…

As the e-commerce industry continues to flourish, efficient data management is more critical than ever before. One area that often…

In the world of e-commerce advertising, product feeds are the backbone of successful campaigns. A product feed is a file…

If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…

Product feed management (or data feed management) has never been so demanding for online sellers: more and more social media…

Selling your products on Amazon can be a lucrative opportunity to reach a broad audience (Amazon has more than 310…

As an e-commerce business owner, you should understand the importance of having an enriched e-commerce product data feed to drive…

To successfully sell sports equipment and clothing online, it's crucial to identify the preferred shopping destinations of your customers. As…

Despite widespread claims of e-commerce stagnation, experts predict a bright future for the industry. Retail e-commerce sales are projected to…

Looking for a powerful Shopping Feed alternative that can help you reach a wider audience and maximise your sales potential? Unlike…

If the question “Why are my amazon ads not working?” has ever crossed your mind, you should know that you…

Did you know that the European e-commerce market is the 3rd biggest in the world with more than 300 million…

Automatically correct marketplace and product data errors on your diffusion reports thanks to Lengow's platform.

It is not a matter of whether or not brands and retailers should sell on marketplaces anymore, but how they…

Crafting unique content and pricing strategies for every online marketing and sales channel you use can be a daunting task…

Amazon is the uncontested world leader in e-commerce. Nevertheless, standing out on the Amazon marketplace is not easy. Many sellers…

Marketplaces are one of the most important sales channels in e-commerce. While these platforms allow you to showcase your product…

A well-maintained and always up-to-date online product catalogue is the backbone of any successful e-commerce strategy! Providing customers with quality…

Cdiscount Marketplace is a powerful tool for developing your e-commerce activity. It is crucial to know the rules of the…

10 factors all brands and distributors should consider before choosing their e-commerce feed manager.

In ever increasing numbers, e-merchants use Amazon marketplace to develop the visibility of their product catalog on the Internet, but…

Ever wondered where your customers are buying home & garden products online? During the confinement period, many people decided to…

Are you looking for ways to optimise product titles for search engines or marketplaces? Creating titles that stand out to…

Let's take a look at what errors 8541/8542, 5000, 90057, 8560 and 99010 are and what actions need to be…

Amazon, the world's largest online retailer and marketplace, has recently made efforts to enter the world of social commerce.

Succeeding on the marketplaces is much more complex than simply distributing your product catalogue. This is where many retailers and…

A well-thought-out marketplace strategy that has been put through its paces is urgently needed in this increasingly complex environment.

This week, we caught up with YOOX, the leading e-commerce webstore for Fashion and Design. YOOX shared with us why…

Founded in 1999, Allegro is the most popular marketplace and e-commerce platform in Poland, offering a wide range of products…

In 2021 around 1,824 new sellers joined Amazon each day, contributing to the total number of 6.3 million total sellers.…

Summer has come and gone, and as we start preparing for the holiday e-commerce rush, we thought it was important…

Black Friday, which is a well-known shopping day originally from the United States, has expanded globally over the years and…

We’ve partnered with Increasingly and seven other industry experts to provide you with an exclusive guide featuring seven actionable tactics…

You are already selling on one or more marketplaces and you are considering migrating to Lengow. What’s going to happen…

For many years, retail marketing focused on attracting customers to a store and subsequently increasing the order value. This strategy…

The online Home, Garden and DIY market is becoming one of the most popular sectors in European e-commerce with the…

It's no secret: a great online product experience is based on high-quality product data. It goes without saying that this…

Outsourcing order fulfilment has many advantages. Find out what they are and how the Lengow platform can help you manage…

Brexit means exporting goods to sell online through European marketplaces has become a whole lot more complicated. So, how do…

Find out how Nespresso fast-tracked their omnichannel strategy in over 35 countries globally with Lengow.

Zalando is one of the most popular marketplaces of today! They already have 38.7 million clients in Europe and counting...…

Consumers trawl the web for their purchases. The UK’s sportswear market was valued at £13.8 billion in 2020 and €757…

The UK’s Growth 2000 retailers, a cohort of up-and-coming disruptive sellers that sit just beyond the Top500, face one big…

The e-commerce ecosystem knows no boundaries. Within the EU, retailers have seen record growth in cross-border online sales, led by…

Laurent Deckx from bol.com introduces us to the marketplace and its exclusive tips for increasing your sales on the platform.

In the last quarter of 2021, Amazon net income growth was only 3% in a year-over-year (YoY) comparison with Q4…

Founded in 1986, Dr. Pierre Ricaud brand creates highly effective, ultra-efficient skincare products that combine natural ingredients and technology. Since…

From 1st January 2022, marketplaces will be expected to collect a unique identification number (UID) for every product sold on…

efectoLED is a company dedicated to the sale of technical LED lighting in Spain, Portugal and France. The company's goal…

Black Friday, Cyber Monday, Singles Day in China, the holiday sales… the end of the year is full of highlights.…

Year after year, the streaming platform continually breaks audience records, with globally successful series that remain memorable, such as The…

Today, Yeppon is a well-known e-commerce platform in Italy. It sells more than 350,000 products and has more than 300,000…

Online trading in Switzerland is growing rapidly, thereby gaining more and more relevance in cross-border e-commerce. The online marketplace ricardo.ch…

Today we're talking to Andrew Norman, Managing Director at ShipStation International. ShipStation, a multi-channel and multi-carrier order and delivery management…

This year, Manor, Switzerland's largest department store chain launched its own online marketplace. With Lengow, retailers and brands are already…

The summer sales season is always an important time for business. So before that kicks off, we'd like to fill…

If buyers seldom search for a particular brand, any of these lesser-known brands can take the top spot. And if…

In order to boost sales outside Germany, Design Bestseller turned to Lengow to develop an online sales strategy on European…

Wolfcraft is a German, industrial and family-owned DIY company that has been selling innovative tools for more than 70 years…

An opportunity has been spotted and a new breed of startup is emerging in the world of e-commerce. We take…

OTTO Market is the second most popular online store in Germany. The platform has recently transformed itself into an online…

Online reviews are increasingly important for shoppers, and therefore should be equally important for companies. A remarkable 88% of consumers…

After a year that left a serious mark on your commercial activity, it’s time to dive into 2021 and towards…

Amazon recently announced the launch of its new Selling Partner API. To replace the outdated MWS, this new API is…

This week, we caught up with Tommaso Trevisan, Channel Manager at VTEX, the Brazilian e-commerce order management platform and marketplace,…

At a time when remote work is the norm and brands and retailers are facing some of their toughest challenges…

Discover how Ollygan was able to launch quickly on La Redoute, accelerating growth and increasing profitability.

Here is everything Amazon sellers need to know ahead of this new era and our practical guidance on how to…

Find out how the Zadig & Voltaire brand managed to speed up their digital development and improve visibility around the…

Digital Native Vertical Brands are experiencing their "golden age" on social networks, but the context has considerably changed in the…

Discover how the brand Clarins developped its Direct-To-Consumer digital business with Lengow and easily increased visibility in various markets.

For a long time, product codes were simply optional in retailers’ product catalogues, but GTIN codes have become essential, or…

Find out how Miliboo has developed its growth in different countries via marketplaces while enabling its business teams to become…

Discover all the functionalities of Google Marketing Platform and the advantages and disadvantages for retailers.

Summer was filled with enthusiasm at Lengow, with many new developments! Many new partners will join our platform this autumn...…

Discover the latest generalist and specialist marketplaces that have joined our platform in recent months.

Since 2009, Lengow has been enabling e-merchants to distribute their products on the largest European marketplaces. To broaden its offer and…

Read our interview with Wunderman Thompson Commerce, covering our partnership and white paper and catch a glimpse of Lengow Day.

Benefit from Lengow's omnichannel 2020 offer with Google, Facebook and Criteo local ads.

To ensure you succeed on marketplaces, check our white paper written in partnership with the Wunderman Thompson agency.

Lengow has joined forces with the international player VTEX to offer brands and merchants a dedicated application bridging the gap…

Embark on your digital transformation... discover all the opportunities that marketplaces and social networks have to offer!

Discover our exclusive interview with Akeneo, a major player in PIM software.

Click & Collect intelligently combines e-commerce and physical commerce.

Stay in control of your business and seize the best opportunities in the market!

Lengow is offering a free trial to all companies that do not already have a Lengow account. Offer valid until…

In the e-commerce realm, Amazon is a world apart. More than three million sellers are active, their number is growing…

Here are five examples of automations available on Lengow’s platform to help you save time and control your costs on…

Lengow is committed to supporting affected e-commerce and marketing teams during crisis periods.

Here are the actions you should carry out on Lengow to help maintain your daily activity during the Covid-19 pandemic.

Display your dynamic product ads on Verizon Media group's sites.

According to McKinsey, online sales of luxury goods will triple to around 74 billion euros by 2025. To thrive online,…

To make it even easier for our merchants to manage their product catalogue on Amazon, Lengow is now compatible with…

Discover Lengow's WooCommerce extension in WordPress, designed to facilitate the export of your product catalogue.

Let's take a look at Amazon's shipping program, Seller Fulfilled Prime.

Discover how Lengow's customers use the application on a daily basis to optimize their internal and external e-commerce activity.

Have precise control of the distribution of your products on marketing channels with Lengow's Segments.

We walk through the five latest marketplaces that have joined the Lengow platform.

Learn how to use our intelligent optimization rules in your source catalogue before sending your products to marketing channels.

BtoB marketplaces, a new sales channel for professionals.

Discover our application for Google Analytics and build a powerful acquisition strategy.

We are today launching INSIGHTS: a major innovation to facilitate the analysis and automation of your (e)commerce.

Amazon attracts new retailers to its platform every day. To succeed on the marketplace, many factors come into play: title,…

Set up the Lengow for Zapier application and facilitate your daily order management.

Adakazam solves the problem of automated bidding on Amazon. Without requiring user intervention and validation, algorithms find the best keywords…

Fulfilment is becoming essential for merchants selling their products on marketplaces. These logistics and shipping services enables sellers to entrust…

The Lengow app for Zapier is now available on our platform. Automate your marketplace order management.

Many brands operating under Amazon US' Vendor Central accounts have been excluded from the program and redirected to Amazon Seller…

At Lengow, automatic rules are one of the major features of our platform. Essential to the distribution of your product…

We are pleased to announce the release of a brand new Lengow application.... for Zapier! This application allows you to…

Each month, we’ll be showcasing a new feature available within Lengow, to help you make the most of our platform.…

Following on from our article about the features that debuted on our platform in 2018, we decided to share a…

Now we’re well into the new year, we’re looking back on the new Lengow features our product teams have developed…

We’ve paired up with Shopify to develop a Lengow app that’s compatible with Shopify and Shopify Plus. This allows both…

As we approach Black Friday/Cyber ​​Monday and Christmas, we’re sharing our tips on how to optimise your product catalogue on…

We already talked in a previous article on our application gallery about Web-To-Store applications available in our "App Store". We…

Offering products in both B2C and B2B models, Conrad is the go-to place for all things home and electronics. When…

A few months ago, we introduced you to Amazon's Vendor Central and Seller Central services. Today, we're discussing Amazon Vendor…

With 96% of e-shoppers having already made a purchase from a marketplace, these platforms occupy a place on the international…

Launched in 2007, Magento ranks alongside Woocommerce and Prestashop as one of the top e-commerce CMS. Let's examine the evolution…

As we saw in our article announcing the release of our cross-border white paper, taking your first steps abroad requires…

In the first of our series of articles focused on specific topics from our new cross-border whitepaper, let’s take a…

According to Forrester Consulting, 82% of the world’s consumers have purchased a product from abroad. As for international transactions? They’re…

As an online seller, you might want to sell your products in places other than just your own online shop.…

A couple of years ago, the big players in the world of physical commerce were initiating their digital expansions with…

In a previous article, we explained how you can optimise your SEO on Amazon’s marketplace to increase sales. While you…

With over 300 million customers worldwide and given that 1 out of 2 buyers start their product searches on the…

Founded in 1950, Club Med now consists of close to 70 resorts in 30 countries. Find out how the global…

Black Friday is only 3 weeks away! Start preparing your campaigns now with these 3 handy tips. Our account management…

Global leader in online retail, Amazon is a springboard for retailers and brands wanting to expand their activity beyond their…

Damart, owned by the Damartex group, adopts a multi-channel strategy to sell its ready-to-wear collections in physical stores, catalogues and on…

Following the success of Prime Day 2017, which produced more sales than Black Friday, the US giant continues to dominate…

Sephora, an unrivaled global player in the beauty industry with both an online and offline presence, has been offering an innovative…

We continue our series dedicated to presenting the variety of applications available on Lengow's "App Store". Today, we're taking a…

Online retailers are tasked with creating new product sheets when adding product catalogues to markeplaces such as Amazon. Amazon created the…

Projected to reach a global value of $7 billion by 2020, the B2B ecommerce market is bursting with potential. ¾…

Expanding your ecommerce business to include cross-border sales is a great way to increase revenue and create an international presence…

Confronted with ever-changing consumer behaviour, online retailers are expanding their use of solutions to tackle their multi-channel demand. These solutions…

A major player in the Italian ready-to-wear market, the fashion brand Liu Jo launched their product catalogue on the European market…

As one of the leading online sportswear providers, Keller Sports inspires thousands of customers on a daily basis with premium sports…

AM.PM, French marketplace La Redoute's own stylish home décor brand, offers a wide variety of furnishings to help inspire you.…

Selling on marketplaces is the perfect opportunity to boost your sales, both in your native country and internationally. With the…

Specialising in fashion accessories, the Lollipops brand is distinguished by its colourful pieces, creative style, and affordable prices. Their products…

Lengow has formed a partnership with shopware AG, one of the leading online shop systems in Europe. Thanks to this…

Marketplaces are occupying a growing share in ecommerce. So much so, that they are set to represent 40% of the…

In a previous article, we set out a list of plugins which help retailers launch their e-commerce sites quickly and effectively. Read…

Amazon’s search function has become a key part of their 300 million-person client base’s purchasing process. The marketplace’s goal is…

Technology is constantly evolving, as is consumer behaviour. The online payment sector is experiencing a real boom and to cope…

Created in the United States in 2010, the Just Fab group is made up of several subdivisions, which each cater…

Founded in 2000, Materiel.net focuses on an omnichannel strategy, to give more visibility to its offer, both online and on…

With an estimated turnover of 80 billion euros in 2015, Germany has the fifth largest e-commerce market in the world,…

The US giant announced last week that it would stop offering its advertising programme “Product Ads” that allowed advertisers to…

It’s that time of the year again. As you read these words, so many bags are being packed around the…

Frédéric Clément has been working as Lengow’s Marketing and Partnerships Director since September 2013. Hello Frédéric, please could you introduce…

The third edition of Lengow Ecommerce Day Paris, the annual e-commerce extravaganza that brings together guests from around the world, was very successful.…

Time flies. Just eight summers ago, the open-source online retail community had a new addition when startup PrestaShop was launched…

Following up on our preview of the International track at Lengow Ecommerce Day last week, the Lengow team invites you…

The 3rd edition of Lengow Ecommerce Day Paris will be held at l'Espace Tapis Rouge on June 2. For this day…

When people think of London, they usually think of Big Ben looming over the city and letting Londoners know the time…

As discussed in a recent Lengow Blog article on the international theme of Lengow Ecommerce Day, 2015 is the year…

2015 is considered by online retail experts to be the breakout year for cross-border ecommerce. As illustrated in recent thought pieces…

If you're an entrepreneur who is still in the beginning stages of your startup's development, you probably ask yourself many…

One of the most anticipated events for the Lengow team every year is Internet Retailing Expo(IRX) because it provides a comprehensive…

Though it has historically been a favorite of retailers, Lengow provides equally great opportunities for merchants and brands to sell…

With already 30 years of experience in offline sports retail, Style N Sport launched their online store, Huge Rugby, in…

Paris and San Francisco-based startup Algolia has swiftly started to corner the ecommerce market by drastically transforming the search experiences…

A problem with Google Shopping, which you don’t see in AdWords text, is you can’t define queries that are related…

A plethora of statistics last year pointed out how a growing number of people around the world are using their…

One of the first and most important decisions you make when setting up your ecommerce site is your choice of…

After several weeks of work, we are pleased to announce to you that the latest Google Content API for Shopping…

The news of e-commerce leader Amazon’s plans to grow even further with its own advertising network has been one of…

During the Lengow Ecommerce Day, we spoke about a new service on the platform which is available to Lengow customers:…

Jaques of London is the oldest games company and sports manufacturer in the world. Passed down from father to son…

We are delighted to interview Raphaëlle Menajovsky, BrandAlley France Purchases Director. What is the activity of BrandAlley? BrandAlley is a…

E-commerce site 3suisses.fr has used Lengow for a few months in order to run its entire product catalogues on the…

The British marketplace Play.com is now available within the Lengow interface! Specialized in cultural products such as video games, DVDs…

Today I have the pleasure of interviewing Tanguy Honoré, E-business Director for Quiksilver Europe. He tells us about his e-marketing…

Lengow now allows you to sell marketplace like eBay, in the UK, Europe and abroad. Many functionalities have been put in place…