Top 5 Marketplaces for Consumer Electronics in Europe


Looking to broaden the reach of your consumer electronics equipment in Europe? With the ever-increasing number of Europeans turning to online shopping for electronics, marketplaces have become a vital avenue for electronics vendors to connect with customers and increase sales. The potential for growth is substantial: According to Statista, the global consumer electronics e-commerce industry was worth $344 billion USD in 2021, and by 2030, the electronics e-commerce market is expected to surpass $860 billion USD, with a significant portion of the turnover coming from marketplaces.

After conducting research, we have prepared a list of the top five marketplaces for electronics in Europe, taking into account audience size, traffic volume, and seller benefits. These marketplaces provide unique opportunities for vendors to expand their customer base and enhance their business prospects. Let’s delve deeper into the realm of online electronics marketplaces.

1/ Fnac/Darty

Fnac/Darty is a top electronics and home appliance marketplace in Europe, with a strong presence in France, Belgium, Switzerland, and Spain. Boasting over 36 million active customers and 1,000+ stores, Fnac/Darty provides sellers with an engaged and qualified audience. In France alone, the marketplace attracts 20 million unique visitors each month and is the second most popular French e-commerce destination.

With a broad selection of products ranging from smartphones and laptops to refrigerators and washing machines, sellers on Fnac/Darty enjoy high visibility, with their products frequently featured on the homepage and in targeted marketing campaigns.

2/ MediaMarktSaturn

MediaMarktSaturn, a renowned consumer electronics retailer, has a robust online marketplace presence in Europe (3 countries). By partnering with them, you can access a pool of over 21 million potential customers and significantly expand your reach. With 200 million visitors per month and a focus on offering a diverse range of electronics products at competitive prices, Media Markt has emerged as a go-to destination for consumers seeking laptops, smartphones, home entertainment systems, and appliances. It provides sellers with a range of services, including marketing campaigns to enhance visibility and dedicated account management.

With a brand awareness of 94% in Germany, MediaMarktSaturn presents a remarkable opportunity for sellers to grow their reach in this market and connect with a vast and loyal customer base. One of the most important marketplaces is the German Media Market website.

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3/ PC Componentes

PC Componentes is a prominent online marketplace for electronics and computer components in Spain, ranking as the 4th largest e-commerce site in the country and attracting over 10 million monthly visits. The marketplace offers a diverse selection of products, including computer hardware, software, peripherals, gaming accessories, and more, and has earned a reputation for its competitive prices and user-friendly interface.

Sellers on the platform benefit from PC Componentes’ strong brand reputation and customer base, with products regularly showcased on the homepage and in targeted marketing campaigns. Moreover, with an efficient logistics network, PC Componentes provides speedy and dependable delivery, ensuring excellent customer satisfaction.

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LDLC is a leading French online marketplace specializing in computer hardware, software, and peripherals. With over 20 years of experience in the industry and a strong reputation for quality, LDLC has become a trusted name for tech-savvy customers in France and beyond. The marketplace offers a wide range of products, from gaming accessories to high-end computer components, all at competitive prices.

Brands and retailers on the LDLC marketplace benefit from its strong brand reputation and targeted marketing campaigns, which promote products on the home page and throughout the website. LDLC marketplace provides a great opportunity for electronics and computer component sellers looking to expand their reach in France and tap into a loyal customer base.

5/ Back Market

Back Market stands out among the previously mentioned marketplaces, as it exclusively offers used and refurbished items. However, this fast-growing marketplace with 20 million monthly visits and 45% cross-border transactions specializes in refurbished electronics, promoting sustainability and affordability. It provides consumers with a diverse selection of certified refurbished products, such as smartphones, laptops, and home electronics.

For sellers, Back Market offers an exclusive opportunity to access a rapidly expanding market and target a new audience of eco-conscious buyers. The platform boasts a user-friendly interface, efficient logistics, and potent marketing tools to help sellers grow their business. Moreover, Back Market has established itself as a reputable brand, implementing a rigorous quality control process to ensure that all products meet the highest standards of performance and reliability. It is available in 16 countries (and counting).

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Adrian Gmelch

Adrian Gmelch is a tech and e-commerce enthusiast. He initially worked for an international PR agency in Paris for large tech companies before joining Lengow's international field marketing & content team.

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