The q-commerce market: State of play and challenges


Q-commerceor quick commerce—is the latest form of e-commerce that emphasises speed and reactivity. Its goal is to offer the best customer experience quickly and easily. This new concept focuses on delivering items immediately and right to the customer’s door, but in smaller quantities than heretofore. Among the best-known players in this new field: Uber Eats, the UK company Deliveroo, and Spanish Glovo

Q-commerce represents a natural evolution of e-commerce. All over the world lifestyles have been changing, and so, too, have customer habits. Speed and convenience are becoming more important than ever.

Moreover, increased urbanisation and the COVID-19 pandemic has resulted in a sudden blossoming of this kind of commerce, particularly in the restaurant and food industries

Revenues generated by q-commerce could reach 448 billion euros by 2030.

Collaborative delivery is a service that aims to give more flexibility to consumers and retailers, but it is also the promise of better social ties and proximity! The success of these new forms of collaboration is based on a strong and responsive community that enables retailers to deliver to their customers in less than two hours from their shops, particularly in rural areas.

Morgane Perraud

Communication and Content Officer – Shopopop

Challenges of this new form of commerce

In Europe there are many q-commerce companies. Competition is fierce. Companies face a number of challenges to stay in the race: improving flexibility in the delivery system, increasing the speed of order fulfilment, optimising delivery costs, increasing the reliability of deliveries and being more environmentally responsible.

To find out more and to get a complete overview of the different companies that exist in Europe, check out our latest guide on the quick-commerce sector!

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