Valentine’s day is one of the most important moments of the year for an e-merchant after the Christmas holidays. That is why you have to plan this event carefully, and make sure that your offer will be well targeted. However, remember that customer experience will be a key element to differentiate yourself from your competitors. Here are five tips that could help you rock your sales on Valentine’s day.
First of all, remember to send a Valentine’s Day email to your customers a few weeks before February 14th. This will be useful to a lot of people, for example those who do not have enough time to look for a gift, for those who actually have a short memory and even those who are in lack of inspiration. In this case your added value will be to suggest gift ideas to them.
As an e-tailer, it is crucial to promote your best products through regular email marketing campaigns with a custom design, adapted to Valentine’s Day color code. Moreover, remember to create a dynamic page setting in order to attract the attention of your customers and remind them that February 14th is coming soon.
Wish lists on social networks are also a good way for the customer to have an idea of gifts that his/her significant other would like to have. It reduces the risk for the customer to offer a gift that will not please. At Lengow, we have designed a quick yet easy way to create a “F-store” on your Facebook fan page through the Lengow solution that allows your fans to create wish lists on Facebook. With the wish list from Lengow, Facebook members can select gifts they would like to have for their Valentine’s Day. Moreover, Facebook members could then share this list with their Facebook friends.
Some people tend to order at the last minute. To differentiate yourself from competitors, you could guarantee the delivery before Valentine’s Day on your website and mention it clearly in your email campaign. It will reassure your customer base and help develop customer loyalty over time.
A lot of e-shoppers will order their valentine’s gift online and get it sent to their valentine. Thus, do not hesitate to offer free gift-wrapping and mention it clearly on your website as it will probably save a lot of time for your visitors.
Customer experience has to be your main strategy if you are a pure player since it is one of the best ways to create a long-term relationship with your customers online. That is why periods like Valentine’s Day are good ways to materialize it through personalized hand-written notes on behalf of the sender or any particular attention that creates a WoW effect to the recipient. In the end, this will make the sender shine even more, hopefully he will thank you twice later… 😉