Marketing channels

Product Ads, price comparison, social media, retargeting, affiliate marketing, etc. Brands and distributors have a field of possibilities when it comes to selling their products outside their e-commerce site. As a springboard, marketing channels offer multiple opportunities, both in terms of conquering new markets and in terms of profit generated. Whatever their size or need, online merchants have access to multiple platforms such as Google Shopping, Criteo, Facebook, Instagram, TikTok or Pinterest. Responding perfectly to multi-channel strategies, these distribution channels allow e-commerce players to be present throughout the customer purchasing process. To help you take advantage of these platforms, in this section we provide an overview of all the best practices to follow to distribute your product catalogue on marketing channels in Europe and around the world.

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