The Ultimate Overview of the Latest Trends in E-commerce [2024]

u003ca href=u0022#step1u0022u003e1. Technological Developments for E-Commerceu003c/au003ernrnu003ca href=u0022#step2u0022u003e2. Demanding Customers: Dealing with new Customer Behavioursu003c/au003ernrnu003ca href=u0022#step3u0022u003e3. Mobile Commerce: Shopping Just One Scroll Awayu003c/au003ernrnu003ca href=u0022#step4u0022u003eDiscussion: How to Choose the Right Trends for Your Businessu003c/au003ernrnu003ca href=u0022#step5u0022u003eTrends in E-commerce FAQsu003c/au003e

u003ch3 id=u0022step1u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e1. Technological Developments for E-Commerceu003c/h3u003ernu003cspan style=u0022font-weight: 400;u0022u003eTechnology will always affect how people shop online as new improvements will help consumers have a u003cstrongu003ebetter shopping experienceu003c/strongu003e, ideally making it u003cstrongu003eeasier and faster for them to purchaseu003c/strongu003e. u003c/spanu003eu003cspan style=u0022font-weight: 400;u0022u003eWhat is often an opportunity for online sellers to increase their revenue can become a challenge at first, as new technologies involve extensive test phases to see how audiences perceive them. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eu003cstrongu003eOne thing is clear:u003c/strongu003e The sooner you implement the latest technological developments the better, as Digital Marketing expert u003cstrongu003eErick Milu00e1nu003c/strongu003e explains when referring to AI:u003c/spanu003e

u003cspan style=u0022font-weight: 400;u0022u003eAs part of the latest u003cstrongu003etechnological trendsu003c/strongu003e in e-commerce at the moment, we will highlight the use of:u003c/spanu003eu003cbu003eu003c/bu003ernrnu003cstrongu003eu003ca href=u0022#step6u0022u003e1.1 AI and Chatbotsu003c/au003eu003c/strongu003ernrnu003ca href=u0022#step7u0022u003eu003cbu003e1.2 Augmented Reality and Virtual Realityu003c/bu003eu003c/au003ernrnu003ca href=u0022#step8u0022u003eu003cbu003e1.3 Big Data Solutionsu003c/bu003eu003c/au003e

u003ch4 id=u0022step6u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e1.1 AI and Chatbots: How to Stay Competitive and Effective on a Daily Basisu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eThere is no doubt that u003c/spanu003eu003ca href=u0022https://blog.lengow.com/e-commerce-trends/generative-ai-in-e-commerce-examples-and-benefits/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eArtificial Intelligence (AI)u003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e will mark 2023 and u003c/spanu003eu003ca href=u0022https://blog.lengow.com/chatgpt-for-your-e-commerce-5-top-tips/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eChatGPTu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e is only one proof of how human tasks can be easily complemented by multifaceted robots. These new tools can be employed by e-commerce companies who wish to not only improve their SEO position or automate content tasks but also use them to improve the shopping experience of their customers.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eThanks to u003c/spanu003eu003cbu003echatbotsu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e often visible at the bottom of a website, businesses can u003c/spanu003eu003cbu003eoffer quick 24/7 responses u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eto any client or lead and save their Customer Support Agents time to deal with more time-consuming activities. Being able to offer this service outside business hours and guarantee effective and personalised support can help any company have a competitive advantage.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn addition, there is also a growing trend of u003c/spanu003eu003ca href=u0022https://blog.lengow.com/10-things-know-voice-search/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003evoice assistantsu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e. The so-called u003c/spanu003eu003cbu003eVoice Commerce u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003eor Voice Shopping implies using voice commands to buy online via smart devices, like Amazonu2019s Alexa. This trend has been growing since 2014 and the total value of all global e-commerce transactions for 2023 is expected to reachu003c/spanu003e u003ca href=u0022https://www.statista.com/statistics/1256695/ecommerce-voice-assistant-transactions/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003e9.4 billion U.S. dollarsu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e. If this sum is reached by the end of the year voice commerce could experience u003c/spanu003eu003cbu003e400% growthu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e in just two years.u003c/spanu003e

u003ch4 id=u0022step7u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e1.2 Augmented Reality and Virtual Reality: How to Bring Products closer to Customersu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eAnother trend that has been improved over the past years and has yet to reach its full potential is the use of u003c/spanu003eu003cbu003eAugmented Reality (AR)u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e and u003c/spanu003eu003cbu003eVirtual Reality (VR)u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn short, AR stands for interactive computer-generated content that enhances the real world through devices (e.g. mobile game Pokemon Go). In contrast, VR happens completely in a fictional reality and requires the use of a headset device to experience it (e.g. in expositions, videogames).u003c/spanu003ernrnu003ca href=u0022https://blog.lengow.com/v-commerce-the-future-of-online-shopping/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eV-Commerceu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e, which allows businesses to sell their products in a virtual space by combining AR and VR and Artificial Intelligence, offers an interactive experience to customers who want to visualise and customise products in their own spaces or bodies without going to a physical store. This can improve the overall customer experience and avoid clients to return products, as they will have a better sense of how appropriate the product might be for them. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIf you incorporate v-commerce into your own e-commerce you will see how your online sales will increase and you will stand out from the competition.u003c/spanu003e

u003ch4 id=u0022step8u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e1.3 Big Data Solutions: How to Sell Omnichannel and Offer Competitive Pricesu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eAs you have noticed so far in this article, implementing such trends in your business will require the work of IT professionals who will certainly have their hands full. But, did you know that there are u003c/spanu003eu003ca href=u0022https://blog.lengow.com/price-intelligence/big-data-in-e-commerce-explanation-and-use-cases/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eBig Data Solutionsu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e that allow you to sell on multiple sales channels and for the most competitive prices without overwhelming your IT department?u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003ePlatforms such as u003c/spanu003eu003cbu003eLengowu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e, which offers u003c/spanu003eu003cbu003eproduct feed managementu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e and u003c/spanu003eu003cbu003eprice intelligence solutionsu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e, are able to automate your e-commerce activities, helping you increase your CTR and revenue as well as your brand awareness. Using data solutions like this you will be able to save time and money that you could use to expand your business further.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eLu2019u00d3REAL LUXE, for instance, was able to u003c/spanu003eu003cbu003eincrease its turnover by +80% on Google Shoppingu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e and optimise a large amount of product data thanks to Lengow.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eBelow you can find the full success story of Lu2019u00d3REAL LUXE.u003c/spanu003e

u003ch3 id=u0022step2u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e2. Demanding Customers: Dealing with New Customer Behavioursu003c/h3u003e

u003cspan style=u0022font-weight: 400;u0022u003eAs the good old saying goes u003c/spanu003eu003cbu003eu201cThe customer is always rightu201du003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e and in a digital world where search queries mark the way companies market their products online this mantra has never been so accurate. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eToday, customers are at the center of e-commerce businesses and decide how brands and retailers should sell their products: if they should be present on specific marketplaces and social media platforms, which payment methods they should offer, and which sustainable alternatives they should opt for.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eSinceu003c/spanu003eu003cbu003e customer behavioursu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e are constantly changing, so should your strategy as an e-commerce professional. In the following sections, we have selected the top challenges you should look out for in order to satisfy your customers’ needs.u003c/spanu003ernrnu003cstrongu003eu003ca href=u0022#step9u0022u003e2.1 Personalised Customer Experiencesu003c/au003eu003c/strongu003ernrnu003cstrongu003eu003ca href=u0022#step10u0022u003e2.2 Price Sensivityu003c/au003eu003c/strongu003ernrnu003cstrongu003eu003ca href=u0022#step11u0022u003e2.3 Flexible Paymentsu003c/au003eu003c/strongu003ernrnu003cstrongu003eu003ca href=u0022#step12u0022u003e2.4 Sustainabilityu003c/au003eu003c/strongu003e

u003ch4 id=u0022step9u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e2.1 Personalised Customer Experience: How to Show You Care for Your Audienceu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eSellers need to approach each customer as their only customer. In other words, the one-size-fits-all approach does not work here. For an effective shopping experience, you should tailor your personalisation strategies to each customer segment. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eAn important part of your personalisation strategy involves setting the right ads on the right marketing channels, e.g. selling to gen z on TikTok.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eGetting to know your customers may sound easy but without u003c/spanu003eu003cbu003eAI u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003etoday developing your personalised services is almost impossible. According to a u003c/spanu003eu003ca href=u0022https://www.bcg.com/publications/2019/next-level-personalization-retailu0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cspan style=u0022font-weight: 400;u0022u003e2019 studyu003c/spanu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e, using artificial intelligence in your strategy can u003c/spanu003eu003cbu003ehelp merchants increase their income by 25%u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e. Thanks to the use of AI you can give your clients personalised product recommendations, offers, and support.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eAs an e-commerce seller, you will see an u003c/spanu003eu003cbu003eimprovement in your Marketing ROI and revenueu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e as your campaigns will be more effective, with u003c/spanu003eu003cbu003eless cart abandonmentu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e, and u003c/spanu003eu003cbu003eincreased customer satisfactionu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e overall.u00a0u003c/spanu003ernrnu003cbu003eDid you know thatu2026u003c/bu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eBig Data solutions, like Netrivals, a Lengow company, can help you gather all the data from your Amazon customersu2019 reviews so you are always up-to-date?u003c/spanu003e

u003ch4 id=u0022step10u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e2.2 Price Sensivity: How to Deal with Decline in Customer Loyalty Due to Inflationu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eApart from delivering personalised services, your e-commerce company should also give priority to your u003c/spanu003eu003cbu003eproductsu2019 pricesu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e. No matter how good your products are: If your target audience cannot afford them and/or your competitors have better offers then all your efforts are in vain. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn an era of u003c/spanu003eu003cbu003ehigh inflation ratesu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e, customers are u003c/spanu003eu003cbu003ehighly price-sensitiveu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e and we are witnessing the rise of u003c/spanu003eu003cbu003eOne-Time Buyersu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e. These buyers are less loyal to brands (only 1 in 4 is loyal) and instead choose products that are innovative and cheap.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn case you are wondering how to get to those sensitive buyers, we recommend you use u003c/spanu003eu003ca href=u0022https://blog.lengow.com/the-ultimate-guide-to-using-price-intelligence-for-your-business/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eprice intelligence solutionsu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e. Those Big Data tools can help you know the prices of your competition on a regular basis and suggest you ideal prices for your own products to remain competitive and respect your price margin.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eAnother way of increasing customer loyalty is by creating u003c/spanu003eu003cbu003esubscriptionsu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e. Your customers can receive consistent and exclusive offers, as well as save time and money which can additionally u003c/spanu003eu003cbu003eimprove your customer satisfactionu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003e Within these subscription plans merchants can also start u003c/spanu003eu003cbu003eloyalty programsu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e to reward those active customers with points they can then convert into freebies and exclusive discounts, for instance.u003c/spanu003e

u003ch4 id=u0022step11u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e2.3 Flexible Payments: How to Reach Price-Sensitive Buyers with Buy Now, Pay Later (BNPL) Methodsu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eAnother aspect to consider when addressing buyers during the current recession is offering flexible payment options, like u003c/spanu003eu003cbu003eBuy Now Pay Later (BNPL)u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e methods. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eAs the name suggests it allows users to buy products and pay for them in installments over time, which appeals directly to those who want to manage their finances effectively and even purchase larger items without the need for credit. Preferably consumers use options like u003c/spanu003eu003cbu003eKlarnau003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e or u003c/spanu003eu003cbu003eAfterpayu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e which do not require interest fees, so consider this before choosing a BNPL service.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eBusinesses can see how their revenue starts growing after implementing BNPL options as a new e-commerce payment method since they are able to attract new customers and increase the spending of previous clients.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003e Between 2021 and 2026 global BNPL transactions are expected to reach u003c/spanu003eu003ca href=u0022https://www.statista.com/statistics/1311122/global-bnpl-market-value-forecast/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cspan style=u0022font-weight: 400;u0022u003eover 450 billion USDu003c/spanu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e accounting for further growth of the global market.u003c/spanu003e

u003ch4 id=u0022step12u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e2.4 Sustainability: How to Respond to the Climate Crisisu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eShoppers nowadays not only value economically accessible products but also care about the environment. The so-called u003c/spanu003eu003cbu003eEthical Consumersu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e are mostly young people and women who choose ethical brands over fast-fashion ones. u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn fact, according to a 2021 study, u003c/spanu003eu003cbu003e55% of respondents stated environmental responsibility is very or extremely significant u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003ewhen choosing a brand. The question here is how much of an impact sustainability has on peopleu2019s minds at the moment as prices are hitting all-time highs.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eHowever, since actions speak louder than words, companies operating in the e-commerce space should avoid u003c/spanu003eu003cbu003egreenwashingu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e their brand if their production, supply chain, and distribution are not aligned with sustainable values. Consumers tend to be very critical of greenwashing which could not only harm the brands’ image but also the planet.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eDespite fast fashion offering attractive prices, especially during the current inflationary period, alternatives like u003c/spanu003eu003cbu003esecondhand clothingu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e are trending and booming worldwide. Brands like u003c/spanu003eu003cbu003ePatagoniau003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e and u003c/spanu003eu003cbu003eIkea u003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003ehave shown to take action and incorporate sustainable practices and pre-loved items into their corporation and even fashion marketplaces like u003c/spanu003eu003cbu003eYOOXu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e are starting to offer used products as well.u003c/spanu003e

u003ch3 id=u0022step3u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e3. Mobile Commerce: Shopping Just One Scroll Awayu003c/h3u003ernu003cspan style=u0022font-weight: 400;u0022u003eLast but not least, u003c/spanu003eu003cbu003eMobile Commerceu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e or M-Commerce is one of the trends in e-commerce that is definitely here to stay. In countries like the UK, France, and Italy mobile commerce represents u003c/spanu003eu003cbu003earound half of all online retail sharesu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e, whereas in South Korea it is situated around 72% (Last Update: 2021).u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eTherefore, companies that want to succeed in e-commerce should invest in social media channels like u003c/spanu003eu003ca href=u0022https://blog.lengow.com/sell-on-tiktok-in-2023-ultimate-guide/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cspan style=u0022font-weight: 400;u0022u003eTikToku003c/spanu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e, predominantly popular amongst gen z, develop mobile apps with regular push notifications, invest in mobile optimisation for their websites, and even experiment with live shopping.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn the sections below you will find the two most recent m-commerce trends:u003c/spanu003eu003cbu003eu003c/bu003ernrnu003cstrongu003eu003ca href=u0022#step13u0022u003e3.1 Social Commerceu003c/au003eu003c/strongu003ernrnu003cstrongu003eu003ca href=u0022#step14u0022u003e3.2 Livestream Shoppingu003c/au003eu003c/strongu003e

u003ch4 id=u0022step13u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e3.1 Social Commerce: How to Reach Gen Z Shoppersu003c/h4u003ernu003ca href=u0022https://blog.lengow.com/social-commerce-an-essential-driver-to-boost-your-sales/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eSocial Commerceu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e or u003c/spanu003eu003cbu003eSocial Shoppingu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e, which stands for using social media platforms as e-commerce ecosystems, dominates online shopping. Particularly famous amongst younger audiences this type of commerce has witnessed exponential growth around the globe generating around u003c/spanu003eu003ca href=u0022https://www.statista.com/statistics/1251145/social-commerce-sales-worldwide/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003e992 billion U.S. dollarsu003c/bu003eu003c/au003e u003cspan style=u0022font-weight: 400;u0022u003ejust in 2022.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eEspecially TikTok, which has become gen zu2019s top social media platform, has shown great potential for brands that want to advertise and sell their products on the platform.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eCompanies with a social media presence and decide to sell there have access to a broader audience, improved customer engagement and data, higher Marketing ROI, and sales overall.u00a0u003c/spanu003e

u003ch4 id=u0022step14u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003e3.2 Livestream Shopping: How to Integrate China’s Phenomenon into Your E-commerceu003c/h4u003ernu003cspan style=u0022font-weight: 400;u0022u003eAs part of Social Commerce, we wanted to highlight u003c/spanu003eu003ca href=u0022https://blog.lengow.com/live-commerce-advantages-ecommerce-strategy/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eLivestream Shoppingu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e, also known as Live Shopping and Live Commerce. This internet trend originally from China has entered Europe and can be seen as a u003c/spanu003eu003cbu003edigital version of teleshoppingu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e. Users are connected to a live stream; meanwhile, brand representatives or influencers present products to the audience who can buy products directly while watching with just a click.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eThanks to the live situation the audience is able to ask questions about the product and see it being used by the person presenting it and the brand can therefore gain more insights about its target audience which helps to prepare more effective campaigns in the future.u003c/spanu003e

u003ch2 id=u0022step4u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003eDiscussion: How to Choose the Right Trends for Your Businessu003c/h2u003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn this overview, we have presented you with the latest trends in e-commerce and their benefits for e-commerce companies like yours. It now is up to you to decide if there are some trends that your company can and/or should implement.u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eBut, how do you choose the u003c/spanu003eu003cbu003eright trends for your businessu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e?u00a0u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eIn order to answer this question you should look at the type of customers you have, the size and budget of your company, but also at factors such as competition and your vertical.u003c/spanu003ernrnu003cspan style=u0022font-weight: 400;u0022u003eThe last two points are more difficult to define and track, which is when u003c/spanu003eu003cbu003eprice intelligence toolsu003c/bu003eu003cspan style=u0022font-weight: 400;u0022u003e come into play. Thanks to u003c/spanu003eu003ca href=u0022https://www.lengow.com/offers/netrivals-price-intelligence/u0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003eu003cbu003eBig Data solutions like Netrivalsu003c/bu003eu003c/au003eu003cspan style=u0022font-weight: 400;u0022u003e (Lengow company), you can know the prices of your competitors, get an overview of your market, and see where and when your competitors are offering certain products.u003c/spanu003e

u003ch2 id=u0022step5u0022 class=u0022block blocku002du002dtitleu0022 style=u0022scroll-margin-top: 100px;u0022u003eTrends in E-commerce FAQsu003c/h2u003e