Augmented Reality (AR) is reaching technological maturity (thanks partly to innovations from Apple and Google) and brands and retailers are increasingly aware of the benefits of this latest shopping tool.
Check out our latest guide to get a complete overview of Augmented Reality, and follow in the steps of brands such as Ikea, Gucci, and Converse by integrating AR into your company’s digital strategy.
Turn to AR to improve customer engagement, boost conversion rates, and reach new customers.
Augmented Reality simplifies shopping for consumers by providing an accurate and personalized image of the item they’re hoping to buy. The feature reassures customers when shopping online as products are contextualized and brought to life.
Spend on Augmented Reality is expected to reach $60 billion in 2020.
Brands and retailers can implement this technology in various ways: immersive product catalogs, virtual fitting rooms, or interactive user manuals.
Major e-commerce players such as Amazon, Google, Instagram, and Snapchat now accompany brands and retailers in this switch by enabling them to present their products via Augmented Reality.
The transition to e-commerce has been fast-tracked thanks to COVID-19, and AR will open up new opportunities for your company. Take advantage of this tool and give your customers the smoothest possible shopping experience.
To learn more about Augmented Reality, download our latest guide!
Give your customers a new shopping experience with Augmented Reality! …Learn more
Your e-commerce library
How to Maximise Revenue on MarketplacesLearn more
Grow your Amazon sales using A+ pagesLearn more
Maisons du Monde Case StudyLearn more
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…
E-commerce in China
Over the past few weeks, a new social media app called Lemon8 has been making waves in the United States.…
Selling your products on Amazon can be a lucrative opportunity to reach a broad audience (Amazon has more than 310…
Artificial Intelligence (AI) has revolutionized the way companies operate, especially AI in e-commerce is worth it being mentioned. With the…
Knowing how your target audience shops is vital to building an effective marketing strategy. However, today shopping behaviours change as…