The year 2022, has witnessed significant changes in society and the economy, particularly in the latter half of the year. This underscores the rapidly evolving and high-impact context in which we do business. The future is unpredictable, which means that companies must be prepared to adapt quickly to changing circumstances. With external factors such as rising prices adding to the challenges, it can be overwhelming to navigate all of the obstacles that one faces.
Lengow has worked hard to build the most comprehensive commerce orchestration platform, enabling brands and retailers to effectively unlock their online potential and achieve Commerce Everywhere, meeting these challenges. Discover how!
In this article, find out how Lengow helps you to:
To make informed decisions in key areas of your business and increase conversions and profitability through smart repricing, check out the latest features we’ve deployed in the past semester on Netrivals, our new price intelligence solution.
To succeed in 2023, it will be important to prioritise the customer experience and adapt to their behaviours. Lengow is dedicated to offering flexible distribution methods and providing a seamless experience across all channels, both online and offline.
We are pleased to announce that key new marketplaces, has joined our catalogue of over 200 marketplaces.
To help you address cross-border challenges and expand your international presence, we have enhanced our existing partnerships in major European markets and established new partnerships in additional countries.
Additionally, Lengow now includes new European marketing channels such as Varusök (a Swedish price comparison website), Liligo Flight (a flight search engine), Wine Decider (a price comparison website for the beverage industry) and Performance Max (a new type of Google Campaign aka the next generation of Smart Shopping).
Create a versatile e-commerce stack using the finest available tools. This will enable you to meet client requests and maintain your competitiveness in a market that is changing quickly.
Lengow provides you with access to a vast network of API-connected channels and technical experts, making it easy to distribute and integrate your products and ensuring the long-term success of your technological stack.
To strengthen our ecosystem at the heart of your Commerce Everywhere strategy, we completed our connectors with strong partners:
We reinforced our partnerships with great marketplaces to make it easier to sell on it and reduce your time to market:
And to respond to your technical needs, we have strengthened our existing Marketplaces API:
We are constantly working to improve the user experience on our platform, including enhancements to catalogue imports, pre-matching of attributes (especially for large catalogues), and catalogue dashboards.
Finally, we have made new automated rules to help you improve efficiency and reduce time to market: SPLIT (divide an existing field into multiple values, and use the results as a value in your catalogue); TRUNC (limit the number of characters present in your fields) and FORMAT-NUM( display a price in a format that you can manage to the decimal digit of your choice).
The most valuable resource for marketers is data. It is crucial to gather as much of it as you can even though it can be difficult to understand. The hard part is figuring out how to use the enormous amounts of data at your disposal to boost your efficiency, client pleasure, and agility. Despite the difficulties that the abundance of data available poses, it will be vital for marketers in 2023 to take advantage of it.
In this way, Improvements have been made to facilitate the integration of data between Lengow and Netrivals, our new price intelligence solution.
You can now add Netrivals as an Additional Source to create a main catalogue with competitive data that can be used to optimise your diffusion (thanks to automatic rules and segments) and highlight/Disable products in function.
If you are interested in Lengow, please contact us and request a demo!
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