80% of B2C companies state that Direct-to-Consumer (D2C) brands have a major impact on the market, forcing them to rethink their marketing strategy. The model, which is becoming increasingly popular in the clothing, beauty, furniture and electronics sectors, will appeal to many brands in 2020.
Marketing, sales, customer support, logistics… if you turn to direct-to-consumer sales (D2C), there are many challenges to overcome to provide a quality, personalized shopping experience to your customers. To manage your e-commerce activity from A to Z and regain control of your brand, certain steps should be prioritized: data collection, involving your customers in the manufacturing process, monitoring your prices and selling your products on distribution channels. All this, without forgetting to constantly take customer feedback into consideration to best meet their needs!
To succeed in this strategy, some brands are turning to generalized and/or niche marketplaces, which will account for 66% of e-commerce sales by the end of 2020. Other brands are focusing on social platforms such as Instagram. These social platforms are increasingly attracting buyers looking for new products (43%). In addition to establishing a direct relationship with customers, these brands are building a community of ambassadors on social media. The result is a long-lasting relationship, and strong interaction, commitment, and loyalty.
Do you want to sell your products directly to consumers? To find out more about the D2C model, check out our infographic, which breaks down all the advantages of this model!
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