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Summary
Step 1 – The most recent marketplace and marketing channel integrations
Step 2 - New key partnerships
Step 3 - Netrivals, our new price and market intelligence solution
Step 4 - Lengow platform enhancements
The most recent marketplace and marketing channel integrations
Marketplaces grew at twice the rate of ecommerce sales over the last year. In this new growth environment, brands and retailers must implement new market and customer acquisition strategies to thrive. In response to market trends and your expressed needs, the Lengow platform now enables you to target new key marketplaces:
- Fashion: YOOX, Sarenza, Inno
- DIY: Bricocash, Bricoman, Spareka, Bricorama
- Animal & Pet supplies: Petch
- SecretSales is now available in Belgium and the Netherlands ;
- Venca is available in Portugal :
- Maisons du Monde is available in Italy.
Our improved compatibility with
Zalando Fulfilment Services (ZFS)
now allows you to send shipping notice requests via the API, and track your products movements within the Zalando network. It is a true game changer because it allows you to save time and manage all of your orders on the Lengow centralised platform. More information about Zalando Fulfilment Services and our connector can be found here.
We have improved our existing Amazon partnership to make it easier for you to publish on
Amazon’s Shoes, Accessories and Luggage categories (Amazon Flat Files)
and have earned
Bol.com’s “Bronze Partner status”
, recognising our successful collaboration.
Furthermore, new European marketing channels such as
Varusök
(Swedish price comparison website)
, Liligo Flight
(flight search engine)
and
Wine Decider
(price comparison website for the Beverage industry), are now available on our platform.
New key partnerships
In order to build an ecosystem at the heart of your
Commerce Everywhere
strategy, we work with a growing number of partners and connectors:
- The new cartridge for Salesforce Commerce Cloud is now available. It allows you to synchronise your Salesforce Commerce Cloud data with Lengow, as well as optimise and publish your product catalogue in just a few clicks.
- A BigCommerce connector for Lengow was also released in June. All the products in your BigCommerce backend can now be exported and marketed and/or sold through all Lengow channels and marketplaces – all from a single interface.
Netrivals, our new price and market intelligence solution
Lengow acquired Netrivals, a leading SaaS provider of price and market intelligence, in April. This move is consistent with Lengow's strategy, as well as a clear response to market trends and brands' and retailers' increasing demand for intuitive ecommerce solutions with powerful actionable insights.
With the addition of this new product to our portfolio, you are able to harness the power of price and product data to implement a winning ecommerce strategy. Netrivals systems monitor and collect over 1,000 million products and 3.2 billion images from 32K+ online stores around the world, allowing you to benchmark your prices against your competitors', monitor your product and distribution channels, and have a strong Business Intelligence and Repricing solution.
Lengow platform enhancements
Finally, additional platform developments have been worked on to help you increase your efficiency and reduce your time to market:
- New rules. 3 new automated rules have been added to our catalogue.
- SPLIT: divide an existing field into multiple values, and use the results as a value in your catalogue.
-
- TRUNC: limit the number of characters present in your fields
- FORMAT-NUM: display a price in a format that you can manage to the decimal digit of your choice
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Adrian Gmelch
Adrian Gmelch is Director of Content at Lengow, where he leads content strategy while staying firmly hands-on: reading the research, and tracking the trends that matter before they go mainstream.
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