[Lengow Product updates] Key highlights on our platform in the first half of 2022

Step 1 – The most recent marketplace and marketing channel integrations

Step 2 – New key partnerships

Step 3 – Netrivals, our new price and market intelligence solution

Step 4 – Lengow platform enhancements

The most recent marketplace and marketing channel integrations

Marketplaces grew at twice the rate of ecommerce sales over the last year. In this new growth environment, brands and retailers must implement new market and customer acquisition strategies to thrive. In response to market trends and your expressed needs, the Lengow platform now enables you to target new key marketplaces:

• Fashion: YOOX, Sarenza, Inno
• DIY: Bricocash, Bricoman, Spareka, Bricorama
• Animal & Pet supplies: Petch

To respond to your cross-border challenges and assist you in expanding your international footprint, we have strengthened our existing partnerships in core European markets and added new countries:

• SecretSales is now available in Belgium and the Netherlands ;
• Venca is available in Portugal :
• Maisons du Monde is available in Italy. 

Our improved compatibility with Zalando Fulfilment Services (ZFS) now allows you to send shipping notice requests via the API, and track your products movements within the Zalando network. It is a true game changer because it allows you to save time and manage all of your orders on the Lengow centralised platform. More information about Zalando Fulfilment Services and our connector can be found here. 

We have improved our existing Amazon partnership to make it easier for you to publish on Amazon’s Shoes, Accessories and Luggage categories (Amazon Flat Files) and have earned Bol.com’s “Bronze Partner status”, recognising our successful collaboration. 

Furthermore, new European marketing channels such as Varusök (Swedish price comparison website), Liligo Flight (flight search engine) and Wine Decider (price comparison website for the Beverage industry), are now available on our platform.

New key partnerships

In order to build an ecosystem at the heart of your Commerce Everywhere strategy, we work with a growing number of partners and connectors:

• The new cartridge for Salesforce Commerce Cloud is now available. It allows you to synchronise your Salesforce Commerce Cloud data with Lengow, as well as optimise and publish your product catalogue in just a few clicks.  
• A BigCommerce connector for Lengow was also released in June. All the products in your BigCommerce backend can now be exported and marketed and/or sold through all Lengow channels and marketplaces – all from a single interface. 

To provide you with the most recent versions of plugins for your ecommerce activities, we also continue to provide regular updates on Shopify, Magento, Prestashop, Shopware, and other CMS platforms.

Netrivals, our new price and market intelligence solution

Lengow acquired Netrivals, a leading SaaS provider of price and market intelligence, in April. This move is consistent with Lengow’s strategy, as well as a clear response to market trends and brands’ and retailers’ increasing demand for intuitive ecommerce solutions with powerful actionable insights. 

With the addition of this new product to our portfolio, you are able to harness the power of price and product data to implement a winning ecommerce strategy. Netrivals systems monitor and collect over 1,000 million products and 3.2 billion images from 32K+ online stores around the world, allowing you to benchmark your prices against your competitors’, monitor your product and distribution channels, and have a strong Business Intelligence and Repricing solution.

Lengow platform enhancements

Finally, additional platform developments have been worked on to help you increase your efficiency and reduce your time to market: 

• New rules. 3 new automated rules have been added to our catalogue. 

• SPLIT: divide an existing field into multiple values, and use the results as a value in your catalogue. 

• • TRUNC: limit the number of characters present in your fields
  • FORMAT-NUM: display a price in a format that you can manage to the decimal digit of your choice

Evolution of Lengow architecture. Our architecture has been enhanced, in order to improve the quality of our services, and the performance and velocity of our platform.

If you are interested in Lengow, please contact us and request a demo!