How to Manage Online Orders from Multiple Marketplaces [- Effort, + Customer Satisfaction]


It is not a matter of whether or not brands and retailers should sell on marketplaces anymore, but how they can manage online orders from multiple marketplaces, such as Amazon or eBay. Although online merchants have the possibility to generate more revenue and higher awareness for their products by being present on several platforms, it can also be challenging and time-consuming to have a clear overview of all online orders. 

The good news is that you can gain total control over your entire ordering process online by using an order management system (OMS)

But, what exactly is it? How does it work? And what benefits does it have for an e-commerce business like yours?

Find out all the answers to these questions and more in the following sections below!

The Challenge of Managing Marketplaces Separately

Just like in our personal lives, trying to be everywhere at the same time is just not possible as an online seller. You can only sell the last available product on one marketplace, for instance, although you may receive two requests from two different marketplaces.

However, being able to keep track of and manage online orders on multiple marketplaces has many more facets, and ranges from managing inventory to the choice of an appropriate carrier that can meet the deadline of each marketplace.

Managing marketplaces separately is causing sellers:

  • To lose time switching between platforms
  • To make mistakes during the ordering process
  • To have delays in deliveries

If you can identify with the issues mentioned above, you should consider having all the information of each of your online orders on one single order management platform like Lengow. An OMS (Order Management System) is a software application that helps businesses manage their orders and inventory across multiple sales channels.

Manage Online Orders at One Place with Lengow

Lengow centralises the management of all your orders, no matter if the online sales channel is in another country or has different shipping processes.

1/ Process Each Order Individually

As a Lengow client, you can see the following characteristics of each order:

  • The status
  • The order ID 
  • The channel
  • The date
  • The customer name
  • The country of delivery
  • The amount of money spent


Once you click on the order you wish to process, you can have detailed insights into all these elements mentioned above and even take action without having to open multiple tabs simultaneously from different marketplaces.

2/ Increase the Efficiency of Your Work

By having all your orders in one place, you can automate your order management processes easily, saving you time and increasing sales faster than ever. In addition, you can update any parcel shipping and tracking information at any time via an OMS like Lengow which ultimately helps increase your customer satisfaction.

3/ Reduce the Mistakes and Delays of the Ordering Process

If you decide to manage online orders via Lengow, you will guarantee the accuracy of your orders and avoid making mistakes by always providing your clients with real-time order tracking and status updates. Your inventory management will improve as well since you won’t risk overselling products or getting out-of-stock too quickly.

4/ Identify Marketplace Trends

Thanks to collecting all the data from your online orders, you can analyse your customers’ behaviour and identify shopping trends, such as the average monthly spending of your target audience or the increase/ decrease of demand in specific marketplaces. These valuable data insights will help you make data-driven decisions and be a step ahead of your competition.

Conclusion: Manage Online Orders Effortlessly

There is no doubt that selling on multiple platforms is always challenging, even after years of working as an experienced e-commerce professional. The only solution to navigating through the complexity of an ordering process is the use of order management systems (OMS) like Lengow. 

Overall, Lengow can boost your company’s productivity, minimise mistakes, and enhance customer happiness, which ultimately results in higher sales and revenue.

Get a demo!

Sofia Carvalho e Pereira

Sofia is a language enthusiast with an academical background in Linguistics and Strategic Communication and PR. Before joining Netrivals' and Lengow's e-commerce content team, she worked in diverse sectors as part of their marketing departments.

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