29/01/19
2'
On 1st January 2019, a new packaging law came into effect in Germany. What does this law mean? Who does it apply to? And what is its purpose? We’re going to be taking a look at what this means for online retailers selling in Germany.
This new law replaces the current regulations dating back to 1991. This law aims to increase the rate of recycling, as well as reduce the production of packaging waste in order to protect the environment.
Called Verpackungsgesetz, this regulation targets manufacturers and distributors / importers who sell packaged products that German consumers end up throwing away: in households or similar organisations (restaurants, cinemas, canteens, hospitals, etc). This act applies to packaging made of the following materials: cardboard, glass, aluminum, plastic, natural materials, cardboard composite materials, and more.
Note: reusable packaging, consumers that are outside of Germany, and packaging that has already been introduced on the German market and has been registered are excluded from this law.
The recycling rate of plastic packaging is set to reach 63% by 2022 – currently it’s at 36%. Recycling rates of metals, paper and glass, will reach about 90%.
According to Article 9 VerpackG, manufacturers or distributors/importers must register in the National Packaging Register: Zentrale Stelle Verpackungsregister (https://www.verpackungsregister.org/). That is, any firm putting packaging on the German market for the first time for both consumers and on a commercial basis.
On the other hand, if an English company entrusts the distribution of its (packaged) products to a distributor in Germany (or to its German subsidiary), the registration of the packaging must in principle be carried out by the distributor/importer.
However, as the issue of liability can be complex, any English exporter must quickly settle the obligations of the new law with its German importer, including the issue of risk transfer. Finally, to avoid any issues, it is recommended to register at the Zentrale Stelle Verpackungsregister.
Note: Packaging that isn’t been placed on the market for the first time is not subject to registration.
Registration must be done before placing any packaging on the German market. This registration is mandatory and free for companies. It guarantees complete transparency, as it’s possible to find the list of all manufacturers and distributors/importers on the “LUCID” website: https://lucid.verpackungsregister.org/
Without having registered, the manufacturer or distributor/importer will not be able to sell their products. In case of breach of the law, he will be liable to a fine of up to 200,000 euros.
The second rule concerns participation in a German eco-organisation, for all that concerns the collection and recovery of sales packaging waste. Non-participation in this eco-organisation is an offense punishable by a fine of up to 100,000 euros.
In conclusion, if these rules are not respected, the products in question will be subject to a sales ban on German territory.
Your e-commerce library
How to Succeed on Marketplaces on Black Friday
Learn moreL'Oréal Luxe Success Story
Learn moreAI in E-Commerce: Product Feed Focus
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketplaces
In 2024, selling on marketplaces is a real challenge. Rivalry between sellers is intensifying, and the range of marketplaces is…
18/01/24
7'
Marketplaces
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
17/08/23
5'
Marketplaces
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
08/12/23
7'
Google Shopping
Google Shopping isn't just another advertising channel; it's the undisputed titan of paid e-commerce advertising channels. And why is that?…
11/01/24
9'
Price Intelligence
Selling successfully on marketplaces like Amazon and eBay hinges on how well you price your products. It's a balancing act:…
24/11/23
7'