Product Feed Enrichment: The Best Tools to Help You

1. Keyword Research Tools

Keyword research tools can help you identify the most relevant and effective keywords to include in your product feeds. By optimising your product titles and descriptions with targeted keywords, you can improve their visibility and sales potential. These tools provide insights into search volume, competition, and trends, allowing you to optimise your feeds for better performance. Some popular keyword research tools include Ahrefs , SEMrush , and Google Keyword Planner . If you sell on marketplaces such as Amazon or eBay, it is also very important to do your keyword research for these platforms as more and more consumers are directly searching for products on marketplace search engines . In the US for example, 61% of consumers begin their product search on Amazon, and 32% on Walmart.com.

2. Google Sheets

If you are looking for a simple and free way for product feed enrichment, Google Sheets can be a good option. You can use it to manually add product data like descriptions, keywords, and attributes, and then export the data as a CSV file for use in your feed. Google Sheets also offer basic formulas and functions that can help you quickly format and clean up your data. You can also easily import your Google Sheet files into product feed management tools to enrich them even further if necessary.

3. Image Optimisation Tools

Optimising your product images can greatly enhance your product feed. By using image optimisation tools, you can improve the visibility, engagement, and overall user experience of your product images. These tools can help you optimise the image size, file format, alt text, and file name. Some popular tools include Kraken.io , ImageKit , and Cloudinary . Enhanced and reworked pictures are crucial in e-commerce: When making a potential purchase, 75% of online shoppers depend on product photos.

4. Google Analytics

By tracking user behavior on your website, you can identify which products are most popular and adjust your product feeds accordingly. Google Analytics offers powerful insights into user behavior, allowing you to optimise your product titles and descriptions to increase visibility and engagement. You can also track conversion rates and other key metrics to monitor the effectiveness of your feeds. To go further : By connecting your Google Analytics account to a product feed management tool such as Lengow, you can obtain data from your product catalog, revealing important insights such as performance metrics of your products (the number of sales and income) and buying behavior metrics, including the number of views and conversion rates. A feed manager then enables you to easily segment your catalog and create customised rules. For instance, you can lower the prices of poorly performing products or prioritise the visibility of your top-selling items.

5. AI for Product Descriptions

Writesonic is an AI-powered solution that enables the generation of marketing content such as product descriptions and ad copy. By utilising natural language generation and machine learning, Writesonic creates unique and engaging content for your feed in just a few seconds. This tool is especially beneficial for e-commerce retailers and brands who have a large product catalogue and are unable to allocate time and resources to write distinct descriptions for each item. Copy.ai is another tool with comparable capabilities, which also utilises AI-powered copywriting to generate ad copy and product descriptions.

Conclusion

In conclusion, product feed enrichment is an essential step in optimising your e-commerce business. By using these five tools, you can enrich your product feeds with relevant data, targeted keywords, optimised images, and compelling product descriptions. These enhancements are just the first step in your product feed optimisation. If you want to greatly improve the visibility and engagement of your product feeds, ultimately leading to increased sales and revenue, then you must get to the next step and use a feed management tool!

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Adrian Gmelch

Adrian Gmelch is Director of Content at Lengow, where he leads content strategy while staying firmly hands-on: reading the research, and tracking the trends that matter before they go mainstream.