07/03/17
2'
In 2015, the e-commerce market for beauty products represented 6% of the global market and grew by 20%. It’s a market that has a lot of potential: beauty is one of the top 3 most searched terms on Google.
In Europe, the beauty sector is worth up to 5 billion euros – and its firmly establishing itself in the world of ecommerce, too. According to A.T Kearney, online beauty sales are expected to grow by 8% per year until 2019, which is 4 times larger than the global market.
It’s also a very successful industry in Asia, especially in Japan, South Korea and China – 68% of mobile purchases made during Alibaba’s Singles Day were beauty products. In South America, beauty occupies a varied range of market shares, from 11% in Argentina to 47% in Chile.
The majority of customers in the beauty sector are women, with 54% of online cosmetics sales being female, as opposed to 34% male. An integral part of the shopping process is research – which is something retailers need to be aware of and cater to. Just like the fashion sector, the beauty sector has to compensate for the fact that these products should ideally be tested before buying. But the buying process is evolving to address this concern: physical stores are becoming the place to test the products, only to be bought online afterwards.
There is also a strong trend emerging for natural and organic products. About 50% of European online shoppers have already brought a natural/organic beauty product.
To find out more about the beauty sector, including more stats and figures, the role of mcommerce in beauty, and more, take a look at our free guide to the online beauty sector:
Your e-commerce library
Nespresso Case Study
Learn moreMarketplaces for the Growth 2000 - RetailX and Lengow Report
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
E-commerce ecosystem
Even before acknowledging the effects of the pandemic, the internet was the quintessential way to reach the younger generation. Yet…
08/03/22
6'
E-commerce ecosystem
In 2021, the European online cross-border market will generate €171.2 billion in revenue (excluding travel), up 17% year-over-year. The cross-border…
05/04/22
4'
E-commerce ecosystem
The e-commerce ecosystem knows no boundaries. Within the EU, retailers have seen record growth in cross-border online sales, led by…
23/02/22
6'
Marketing channels & marketplaces
Are you tired of the same old product on a white background appearing in your social media ads? Are you…
09/12/21
5'
Features & updates
Find out how Nespresso fast-tracked their omnichannel strategy in over 35 countries globally with Lengow.
07/04/22
2'