Lengow Applications 7
No compatibility restrictions on the distribution of your products with the application “My Custom Channel” from Lengow
For many years the product catalogues of on-line merchants have been uploaded through rigid formats unique to each selling partner. Today you can find find 2000+ of them on the Lengow platform. This paradigm has since evolved considerably to arrive at a new generation of partners proposing customised layouts for every e-boutique need. Here at […]
Features to add to your e-commerce site in time for the holidays
Black Friday has come and gone which means time to properly prepare your website for the holiday season. To help with this, take a look at the apps available on our app store that will help you optimise your product catalogue in time for Christmas. [This is the seventh article in our series dedicated to […]
Mobile: a key intermediary for brands
In 2016, broadband was overtaken by mobile internet use for the first time. Mobile has become a completely unavoidable part of retailers’ ecommerce strategy, as a new transaction and communication channel. In this article , we take a look at the mobile-dedicated applications available on our “app store”. [This article is the the sixth in […]
[Guest Article] Digital Marketing: uniting performance and branding
By Frédéric Courtin, French Sales Director at ADventori, partners of the 2017 edition of Lengow Day. In the 4 years since we started working with marketers, we have witnessed many online retailers change their communication strategies. Normally driven by performance, we are seeing more and more advertising campaigns being driven by branding objectives. Similarly, retail […]
Consumer Buying Behaviour : Analysing Data for Better Targeting
In our latest article dedicated to the Lengow “App Store”, we’re presenting platforms that offer online retailers the opportunity to reach consumers in the most opportune moments. [This is the fifth article in a series dedicated to introducing the Lengow “App Store” partners] As the internet continues to evolve, brands are gaining a better understanding of the online […]