The top 10 brands on TikTok Shop in Europe, country by country
The briefing
The Newsletter & Blog Every E‑Com Pro Reads
Original studies on Amazon, TikTok Shop and retail pricing. Close reads of the industry reports everyone quotes and few finish. Long-form analysis of marketplaces, ad channels and AI shopping, with straight recommendations from people who work with them every day.
ED
MC
JR
Joined by 25,000+ e-commerce professionals from Cdiscount, Sephora, Wolfcraft, Damart, Royal Canin & more
.png?width=619&height=715&name=Lengow_Blog_Newsletter%20(2).png)
Resources & insights
Turn e-commerce complexity into smarter decisions
Expert insights, market data and practical resources to help you understand what’s changing, identify new opportunities and make better decisions across your e-commerce strategy.
-1.png)
All articles
6 lessons for scaling on European marketplaces
Average Order Value on Marketplaces in Spain (2025–2026)
Average order value on marketplaces in France: what our data reveals
French e-commerce marketplaces (2026): the complete map
14 New Marketplaces on Lengow via Octopia's Network
Why Brands Must Sell on Marketplaces to Win in AI Search
Marketplaces vs AI Shopping Agents: Who Controls Commerce?
How Mature Is Your Marketplace Strategy? Here's How to Find Out
Top 10 Marketplaces in Spain - Barometer
Amazon vs Temu: What are the differences, what the similarities?
The Top French Marketplaces - Based on Real Data
Why Wish Failed While Temu Thrived
