Top 10 Marketplaces in Spain - Barometer

We analyzed aggregated, anonymized data from 300 merchants using Lengow to sell in Spain throughout 2025. This isn't a theoretical "market size" study. It's a snapshot of what's happening on the ground for brands actively managing feeds, orders, and day-to-day marketplace operations. We looked at three core metrics: total sales volume (GMV), number of orders, and number of active sellers. Then we combined them into a composite score to create a fair ranking that balances all three dimensions. Here's what we found:

Before we dive into what this ranking means, let's address the elephant in the room. You might be wondering: where are AliExpress, Temu, and Shein? They're huge, right? They are. But they don't appear in this ranking because they're not part of the Lengow marketplace ecosystem that our merchant panel uses. This is a ranking of where brands are operationally active through Lengow, not a theoretical market share report. One more note: Miravia is in our dataset, but it sits just outside the top 10 at #12. It's clearly active and growing, but hasn't yet hit the same operational scale as the platforms that made the cut.

Yes, Amazon is #1 by a comfortable margin. But look at what comes after: Spain's marketplace landscape is remarkably diverse. You've got major retailers bringing trust and reach (El Corte Inglés, Carrefour, MediaMarkt). You've got category specialists where shoppers already have high purchase intent (Zalando for fashion, ManoMano for DIY, PC Componentes for tech). And you've got flash sales platforms creating their own demand cycles (Privalia, Veepee). The takeaway? You don't have to bet everything on one platform. Spain gives brands room to scale while spreading risk and reaching different audiences.

One of the most telling signals in this top 10 is how many traditional retailers have successfully become marketplace operators. These platforms behave differently than pure-play marketplaces. They tend to emphasize product content quality, localized data requirements, pricing discipline, and operational rigor around fulfillment and returns. Think of them less as open bazaars and more as digital wholesale partnerships. That means something important: Spain rewards brands that approach marketplaces with a retail execution mindset, not just a "list everywhere" distribution strategy.

Compared to many European markets, Spain's top marketplaces map cleanly onto categories:

• Fashion & lifestyle: Zalando, Privalia, Veepee
• Home improvement: ManoMano
• Electronics: MediaMarkt, PC Componentes
• Mass retail: Amazon, Carrefour, El Corte Inglés
• Home & furniture: Vente-unique

That clarity is a gift for brands. Instead of trying to be everywhere, you can focus on the two or three platforms where your category already performs and double down on execution.

If we had to sum up the Spain marketplace opportunity in one sentence, it would be this: execution beats presence. Spain isn't asking you to list 10,000 SKUs across 15 platforms and hope something sticks. It's asking you to be strategic. Pick platforms that align with your category. Meet the operational and content standards that retailers expect. Localize properly. And manage it all through solid feed and order infrastructure. That's not flashy advice. But it's what actually works.

About this data The Lengow Barometer 2025: Top 10 Marketplaces in Spain draws on aggregated, anonymized data from 300 merchants using Lengow to sell in Spain between January 1 and December 31, 2025. The ranking combines three indicators (GMV, number of orders, and number of active sellers) into a balanced internal score, rescaled to a maximum of 10 to enable fair comparison without disclosing absolute values.