Augmented Reality (AR) is reaching technological maturity (thanks partly to innovations from Apple and Google) and brands and retailers are increasingly aware of the benefits of this latest shopping tool.
Check out our latest guide to get a complete overview of Augmented Reality, and follow in the steps of brands such as Ikea, Gucci, and Converse by integrating AR into your company’s digital strategy.
Turn to AR to improve customer engagement, boost conversion rates, and reach new customers.
Augmented Reality simplifies shopping for consumers by providing an accurate and personalized image of the item they’re hoping to buy. The feature reassures customers when shopping online as products are contextualized and brought to life.
Spend on Augmented Reality is expected to reach $60 billion in 2020.
Brands and retailers can implement this technology in various ways: immersive product catalogs, virtual fitting rooms, or interactive user manuals.
Major e-commerce players such as Amazon, Google, Instagram, and Snapchat now accompany brands and retailers in this switch by enabling them to present their products via Augmented Reality.
The transition to e-commerce has been fast-tracked thanks to COVID-19, and AR will open up new opportunities for your company. Take advantage of this tool and give your customers the smoothest possible shopping experience.
To learn more about Augmented Reality, download our latest guide!
Give your customers a new shopping experience with Augmented Reality! …Learn more
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
Gen Z shopping is known as versatile and very dynamic, as teens are always trying to follow the newest trends…
E-commerce has become a tumultuous sea for many internet retailers. Although the coronavirus pandemic boosted digital commerce it also led…
Temu, a shopping app developed by China's Pinduoduo, has become the most downloaded in the U.S. since its launch in…
To sell or not to sell on TikTok? That is the question many brands still ask themselves. But here is…
Amazon, the world's largest online retailer and marketplace, has recently made efforts to enter the world of social commerce.