Augmented Reality at the service of retail and e-commerce

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Augmented Reality (AR) is reaching technological maturity (thanks partly to innovations from Apple and Google) and brands and retailers are increasingly aware of the benefits of this latest shopping tool.

Check out our latest guide to get a complete overview of Augmented Reality, and follow in the steps of brands such as Ikea, Gucci, and Converse by integrating AR into your company’s digital strategy.

Turn to AR to improve customer engagement, boost conversion rates, and reach new customers.

Augmented Reality simplifies shopping for consumers by providing an accurate and personalized image of the item they’re hoping to buy. The feature reassures customers when shopping online as products are contextualized and brought to life.

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Spend on Augmented Reality is expected to reach $60 billion in 2020.

Brands and retailers can implement this technology in various ways: immersive product catalogs, virtual fitting rooms, or interactive user manuals.

Major e-commerce players such as Amazon, Google, Instagram, and Snapchat now accompany brands and retailers in this switch by enabling them to present their products via Augmented Reality.

The transition to e-commerce has been fast-tracked thanks to COVID-19, and AR will open up new opportunities for your company. Take advantage of this tool and give your customers the smoothest possible shopping experience.

To learn more about Augmented Reality, download our latest guide!

Image: ‘IKEA Place’ app
Source: Socialmediatoday

Augmented Reality in e-commerce

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Naomi Botting

Senior Communications Manager - UK, Northern Europe, China