Half of Chinese shopping online will be done on mobile devices this year. Yes, HALF.
As if Chinese ecommerce couldn’t undergo any more huge growth this year, eMarketer shared a new report a few days ago that proves the mobile movement in China is continuing.
In China, retail sales on mobile devices to hit $334B in '15, up 85% YoY. That's 50% of all its #ecommerce http://t.co/DSEJQ3NalN @eMarketer
— Commerce Cloud (@CommerceCloud) July 30, 2015
This was one of the international statistics shared in a Lengow Blog report on mobile commerce (i.e. m-commerce) published just a few days ago. Previously, the rise of m-commerce in China was also explored in great detail. Tmall also made their first presentation ever at an ecommerce conference in France at the unforgettable Lengow Ecommerce Day in Paris and shared some key insights on how ecommerce in China works earlier this summer.
.@AlibabaTalk's FIRST talk at an #ecommerce conference in France was now at #LengowDay. (Info:http://t.co/1ahmHzNR5j)https://t.co/VPiLfJ5hSE
— Lengow (@lengow) June 2, 2015
China's Singles' Day> #BlackFriday+#CyberMonday. Discover Chinese ecommerce stats on our blog! http://t.co/qZAQuHCWKk pic.twitter.com/9E0Vx1pDgt
— Lengow (@lengow) November 10, 2014
#Alibaba and the nine merchants: a look at Chinese #ecommerce http://t.co/Ah3APtXCEz (Article via @Lengow Blog)#China pic.twitter.com/BGqrYDr1sg
— Lengow (@lengow) September 11, 2014
#Chinese merchants are open to international markets(Europe+#LatAm)-@nenadcetkovic talks Tmall http://t.co/1ahmHzNR5j pic.twitter.com/Urp5QbwBJU
— Lengow (@lengow) March 18, 2015
You always read reports about this historic growth in China (including in sectors other than retail ), but when’s the last time you got the perspectives of Chinese shoppers themselves?
There’s a first time for everything.
Buqing Wang (a native of Jinan and Qingdao in Shandong Province) and Qian Zhang (who is from Quzhou City in Zhejiang Province) are here to explain to Lengow Blog readers why shopping is so big in their country and share details on the latest trends which are driving the growth of online retail.
Both are members of the truly international Lengow team which has nearly 20 nationalities.
Their insight is essential when you consider that some of the biggest areas of growth have been outside of large cities like Beijing and Shanghai.
Rural China will take the lead in e-commerce http://t.co/3Cnl8F0XkO
— E-Commercefacts (@ECommercefacts) August 5, 2015
Wang explained that what’s hot in China right now is a wide range of international products which are currently being sold on popular sites like Tmall (previously analyzed in a Lengow Blog guide to selling in China: bit.ly/Tmall2015).
“Chinese mobile shopping is currently a well-developed sector because it is multi-faceted. Especially when it comes to payments: when you eat at a restaurant or even call a cab, you can pay with your phone! Chinese logistics also are dependable, especially in provinces like Jiangsu, Zhejiang and Shanghai,” said Zhang.
Zhang has some helpful advice for foreigners who want to be a part of the Chinese ecommerce community; including when it comes to social media marketing.
“If you’re a foreign company or brand that wants to enter the Chinese market, you need to create an account on WeChat (an popular social networking app) to do some marketing that will reach Chinese shoppers,” said Zhang.“On another note, the well-known mobile shopping app Wish helps people who are not in China buy products made in China.”
China=future of #etail.-@NenadCetkovic said at @FrenchTouchConf(video:http://t.co/Vxn7GJdKMO)after his Shanghai trip https://t.co/LtJXgmX6kU
— Lengow UK (@Lengow_UK) July 31, 2015
Your e-commerce library
How to Maximise Revenue on MarketplacesLearn more
Grow your Amazon sales using A+ pagesLearn more
Maisons du Monde Case StudyLearn more
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…
E-commerce in China
Over the past few weeks, a new social media app called Lemon8 has been making waves in the United States.…
Selling your products on Amazon can be a lucrative opportunity to reach a broad audience (Amazon has more than 310…
Artificial Intelligence (AI) has revolutionized the way companies operate, especially AI in e-commerce is worth it being mentioned. With the…
Knowing how your target audience shops is vital to building an effective marketing strategy. However, today shopping behaviours change as…